Job description
Freebird is building the smoothest, fastest, and most effortless shaving experience on earth — and we’re just getting started. We’re a profitable DTC-first and soon-to-be omnichannel brand with 50,000+ 5-star reviews, obsessive customers, and an all-star team focused on unlocking our next wave of growth.
Now, we’re launching one of our biggest growth bets yet: TikTok Shop + Creator-Led Affiliate Commerce.
We’re looking for a scrappy, strategic, performance-obsessed Director of Social Commerce to build and scale this channel from $0 to $1M+/month.
The Role
This is a rare chance to own and scale a top-priority growth channel with full leadership backing. You’ll be responsible for building our TikTok Shop engine, recruiting and activating 500–1,000+ creators and affiliates, and turning short-form content into a revenue-generating flywheel. You’ll lead strategy, ops, and team-building to grow this into a major revenue channel for Freebird.
What You’ll Do
🚀 Launch & Scale TikTok Shop
- Own GMV, CAC, and contribution margin targets for TikTok Shop
- Build the playbook from scratch and optimize for speed, scale, and ROI
- Coordinate Spark Ads with paid team to boost winning content
👥 Build & Lead the Creator Affiliate Engine
- Recruit, onboard, and activate hundreds of TikTok creators and affiliates
- Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks
- Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing
🎥 Drive Content & Creative Flywheel
- Oversee 100–500+ videos/week across creator network
- Identify top-performing content and amplify through Spark Ads
- Feed learnings into Paid Media and Creative Strategy teams
📈 Run Ops, Systems, and Performance
Build backend systems for tracking, reporting, payouts, and product seeding
Set up dashboards by creator, content, spend, and GMV
Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting)
3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing
Deep understanding of TikTok Shop, creator marketing, and short-form video performance
Proven experience recruiting and managing hundreds of creators
Strong operator: organized, systems-driven, excellent at execution and scale
Obsessed with numbers: CAC, ROAS, GMV, CVR, retention
Clear communicator and natural community builder
Bonus Points
- Experience running Spark Ads or TikTok Shop directly
- You’ve scaled an affiliate program or TikTok creator engine from scratch
- You’ve worked at a fast-growing DTC brand
- Rolodex of creators, affiliates, or past UGC partnerships
Why Freebird
- Be part of a rocketship brand in growth mode with massive untapped opportunity
- Own a critical growth channel with full executive support and budget
- Work with a world-class growth, product, and creative team that moves fast and executes at a high level
- Shape the future of how creators drive commerce and build a first-of-its-kind engine
- Uncapped growth opportunity — this role can evolve into a senior leadership position
Compensation & Benefits
- Competitive salary + performance-based bonuses
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO & flexible work hours
- Fully remote team
