Job description
Freebird is a high-growth DTC brand on a mission to redefine shaving for millions of people. We’ve scaled to 9-figures in revenue, serving over 1 million customers with our award-winning electric shaving kits. But we’re just getting started.
We’re building a fast, confident, experiment-driven team—and we’re looking for a strategic, metrics-obsessed Director of Digital Product & Conversion to help take our site experience, testing program, and global expansion to the next level.
The Role
This is a high-impact leadership role at the center of Freebird’s growth engine. You’ll own the performance, optimization, and evolution of our eCommerce site—leading all digital product strategy, experimentation, and UX improvements.
We’re looking for someone who has direct experience scaling DTC eCommerce brands, ideally from the brand side—building and leading teams across CRO, UX, dev, and site operations. You should have a deep understanding of how to grow conversion, AOV, and LTV through user insights, rapid testing, and smart site strategy—with a strong grasp of the Shopify ecosystem, subscription logic, and global eCommerce infrastructure.
You’ll manage a team of CRO strategists, designers, and developers—and ensure we’re testing, learning, and improving the experience for every customer who lands on our site.
What You’ll Own
Strategy & Roadmap
- Own the digital product vision and roadmap, aligning site performance with business goals and revenue targets
- Lead and operationalize a high-velocity CRO & experimentation program across all core web experiences
- Shape and prioritize the site experience around DTC metrics: conversion rate, AOV, repeat rate, and LTV
- Build and scale a dynamic, global DTC experience—ensuring pricing, currencies, shipping, and compliance are market-ready
Site Optimization & Experimentation
- Drive insight-led, high-velocity A/B testing across landers, PDPs, cart/checkout, upsells, offers, bundles, etc.
- Collaborate cross-functionally with Paid Media, Creative, Retention, and Product to test offers, messaging, flows, and incentives
- Translate data into clear hypotheses, test briefs, and rapid iterations with measurable business impact
Team Leadership
- Lead a cross-functional team: CRO Manager, UX/UI Designers, and Full-Stack Developer
- Create systems and sprints to prioritize, build, QA, and launch tests and experience upgrades
- Develop team members and guide strategy, execution, and learnings across departments
Technical & Platform Oversight
Own the Shopify Plus tech stack—ensuring speed, compliance, and integration across apps, subscriptions, localization, and more
Implement and manage tools for personalization, testing, analytics, and site enhancements
Partner with Operations and Product to ensure site reliability, SKU logic, and international features are executed cleanly
Have 5–10 years of experience in DTC eCommerce, with a track record of growing revenue through site optimization and testing
Have brand-side experience leading or building internal eCommerce and CRO teams—or worked deeply with DTC brands at a CRO/Shopify agency
Know Shopify Plus inside and out—apps, checkout flows, subscription logic, localization, and customization
Think like a performance marketer but execute like a product leader—turning data into meaningful site experiences
Are a natural team builder and manager—able to lead cross-functional teams toward rapid, aligned execution
Thrive in a fast-paced, results-driven startup with a strong testing culture
What Success Looks Like
You lead a consistent 6–8+ tests/month cadence with measurable improvements to CVR, AOV, and LTV
A/B testing is deeply embedded in the team’s culture and roadmap
You own a clear, prioritized web experience roadmap that’s aligned with business priorities
Our Shopify Plus infrastructure is fast, scalable, compliant, and set up for global growth
You help Freebird deliver a frictionless, high-performing user experience that turns new visitors into lifelong subscribers
Fully Remote Flexibility: Work from wherever you thrive best
Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
401(k) with Company Match: Helping you plan and save for the long-term
Unlimited PTO: Take the time you need to recharge and show up at your best
Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Why Join Freebird?
- Be part of a profitable, high-growth DTC brand with real momentum and ambition
- Own a critical business function and team with autonomy, support, and resources
- Work on a product that solves real problems, delights customers, and scales globally
- Join a smart, motivated team obsessed with innovation, experimentation, and impact
