Job description
Join a data-driven digital advertising and retention marketing firm specializing in profitable growth for B2B and B2C partners, from startups to Fortune 500 brands. With a proven track record of generating over $1B in trackable revenue, they leverage cutting-edge strategies to drive scalable, profitable growth across eCommerce, luxury, technology, finance, sports, and more. Their team thrives in a fast-paced, results-focused environment, constantly pushing the boundaries of digital marketing excellence.
We are looking for passionate Retention Marketing Account Managers with a strong background in email design acumen to join a growing Lifecycle Marketing Team. You must demonstrate proficiency in email and SMS marketing, as well as creativity and strategy for businesses of all kinds. This position is a CLIENT-FACING role emphasizing marketing strategy, copywriting, and design overview. Clients will look to you for guidance and ideation and to bring their goals to reality. We pride ourselves on only hiring talented marketers who genuinely love what they do!
What You’ll Do
- Work with 13-18+ brands in bi-weekly or monthly meetings, coordinating email campaigns, reviewing results, and recommending changes to improve future performance.
- Monitor email campaigns to ensure links, copy, list management, and graphics are as intended.
- Work with clients to develop and implement a strategic marketing calendar that drives ROI, meets their objectives, and increases a brand’s customer lifetime value through comprehensive email/SMS campaigns and automation flows.
- Conduct individual client proposals to create customized flow and campaign strategies per each client.
- Strategize with our current team to create client email/SMS calendars.
- Manage and help train a team of email marketing specialists and graphic designers.
- Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis.
- Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns.
- Email Flow Build Out:
- Strategize, create, and implement automated email flows.
- Guide the team in A/B testing messaging and images for their clients in relevant parts of the funnel.
- Guide team members on lead copywriting (if necessary) on all flow emails, and work with clients on the appropriate tone of voice.
- Email Design Strategy and Execution:
- Lead email design strategy, ensuring cohesive and impactful campaigns across the organization.
- Design and develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives.
- Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions.
- Implement A/B testing for creatives in relevant parts of the funnel.
- Stay updated with the latest email design trends and best practices.
- Research other brands and develop strategic lifecycle marketing programs.
- Oversee and train a team of international designers, fostering creativity and high-quality deliverables.
- Assist creative partners in organizing assets and creating designs for flows and campaigns.
- Implement assets into client email strategies and guide design changes to optimize performance.
What You Need
- 4+ years of email design experience at an eCommerce brand or an agency executing on email marketing strategy, campaigns, design and automated flows.
- 4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools.
- Communication skills – the kind where your message gets through to any audience.
- Comfortable working with creative partners to design emails, if not capable of designing them yourself.
- You are organized and detail-oriented, a process builder and a calendar keeper.
- You identify problems before they arise. You’re proactive, not reactive.
- Data doesn’t scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders.
- You have experience leading and managing a high-performing team of designers.
- You have excellent communication skills – the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams.
- You have creative problem-solving capabilities: think outside the box, inside the box, and all around the box.
- Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it.
- Collaborate effectively in a team environment.
- Integrity, optimism, and respect regardless of the situation – non-negotiable.
Salary & Benefits
- Location: Remote in Canada.
- Salary: $75,000 - $95,000 USD /Year.
- This is a full-time, long-term position.
- The position is immediately available.
- Work from home.
- Monday through Friday during regular business hours.
- Dental care.
- Paid time off.
- Vision care.
$75,000 - $95,000 a year
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