Job description
Job Title: Event Marketing Associate
Location: New York City or Remote
Position Type: Full-Time
About Us:
CyberRisk Alliance (CRA) is a leading cybersecurity media and events business dedicated to providing valuable insights, education, and networking opportunities within the cybersecurity industry.
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams.
Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret, Security Weekly, InfoSec Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP (Managed Security Services Provider) Alert, and LaunchTech Communications.
Summary:
We are looking for an Event Marketing Associate to join the CyberRisk Alliance’s (CRA) Event Marketing team, an entrepreneurial team focused on building and elevating a portfolio of cybersecurity conferences and events. This full-time position will report directly to the VP, Event Marketing and will collaborate with other teams across CRA, including content, enterprise marketing, event operations, audience, sales, customer success, and more.
This role will be instrumental in driving the event marketing team’s primary objective – to increase attendance at CRA conferences, as well as support CRA in engaging its core audience with strategic content marketing initiatives.
Responsibilities:
- Work closely with the VP of Event Marketing to execute strategic marketing plans for each event, including email, advertising, partnerships, and social media (paid and organic).
- Build creative assets such as HTML email invitations, banner ads, social media graphics and website graphics, ensuring that all content is accurate and up-to-date.
- Collaborate with the event content team on copy and messaging that highlights and connects relevant programming elements to desired targeted audiences.
- Create and manage event social media content calendars, working with internal and external partners on organic and paid social campaigns, providing direction on messaging, CTA, and branding.
- Test campaigns and analyze results and effectiveness to make informed recommendations.
- Attend in-person events to assist at registration, post and monitor social media accounts, and provide additional support as needed onsite.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences.
- Familiarity with basic graphic design tools, Canva preferred.
- Detail-oriented with strong organizational and project management skills.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Passion for events and a commitment to delivering exceptional attendee experiences.
- Willingness to travel for events as required, up to 15% of the time.
- Capacity to handle multiple tasks concurrently and work under stringent deadlines, particularly during peak event seasons.
- Familiarity with or a strong interest in learning about the information security industry
- Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
- Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology.
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates’ qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $50,000 to $55,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, and LaunchTech Communications. Learn more at www.cyberriskalliance.com.
