Event Marketing Manager

Job description

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.

Our culture of flexibility, trust, and continuous learning means you will be recognized for your growth and the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

BeyondTrust is seeking an experienced, strategic, and results-driven Event Marketing Manager to support the planning and execution of third-party industry events and internal company-wide programs that drive brand visibility, pipeline growth, employee engagement, and meaningful results. This role will work as part of the events team and collaborate with cross-functional partners to help bring our event strategy to life. You’ll collaborate with teams across marketing, sales, product, and executive leadership to ensure every event is thoughtfully executed, aligned to business goals, and delivers measurable impact.

In addition to supporting external events, this role will also assist with large-scale internal events, including our virtual Company Kickoff and in-person Sales Kickoff, which hosts 700+ employees from around the globe.

The ideal candidate will have proven experience in tradeshow management, executive communications, speaker and subject matter expert coordination, collaboration with cross-functional teams, and the ability to drive pipeline creation and acceleration, brand awareness, and customer engagement through events, both virtual and in-person.

Reporting to the Sr. Manager Corporate Events, the Event Marketing Manager will possess superior ability to work in a fast-paced environment while maintaining timely, professional communications, and be able to balance strategic ownership and tactical responsibility. This role provides an excellent opportunity to make a significant impact on the company’s event strategy and success while contributing to the growth of the brand. If you are passionate about creating memorable event experiences and have extensive tradeshow expertise, we’d love to hear from you!

What You’ll Do

• Tradeshow & Event Strategy Development
• Lead the development of event strategies and marketing plans for US and America’s tradeshows, conferences, and other live events to meet overall business objectives.
• Assist with the planning and execution of key events across BeyondTrust’s portfolio, including external industry activations and internal programs like Company Kickoff and Sales Kickoff - supporting logistics, timelines, cross-functional communications, and on-site coordination.
• Identify key industry events, select appropriate shows, and develop event calendars in alignment with marketing and sales goals.
• Collaborate with marketing, sales, and product teams to ensure event participation aligns with strategic objectives and product launches.
• Event Planning and Execution
• Oversee end-to-end event execution, including logistics, budgeting, vendor management, and coordination of booth designs and layouts.
• Coordinate with internal and external teams to develop event materials, promotional content, giveaways, and presentations.
• Manage event timelines, deadlines, and day-of-event operations to ensure seamless execution.
• Lead Generation and ROI Measurement
• Work closely with the Marketing leadership, Sales, and Partner Ecosystem teams to create lead generation strategies before, during, and after events.
• Track and analyze ROI from tradeshow participation and other events, adjusting strategies as necessary to improve performance.
• Measure event success through metrics such as lead volume, sales conversions, customer engagement, and brand exposure.
• Budget and Resource Management
• Develop and manage event budgets to ensure cost-effective solutions without compromising event quality.
• Negotiate with vendors and venues to secure the best possible pricing and services for event needs.
• Cross-functional Collaboration
• Partner with the marketing, sales, and product teams to create integrated marketing campaigns that leverage event participation.
• Work with internal creative teams to develop booth designs, collateral, signage, and digital assets.
• Collaborate with PR and social media teams to amplify event promotion through various channels.
• Post-Event Follow-Up
• Oversee post-event activities such as lead follow-up, thank-you emails, and surveys to assess event performance.
• Provide reports and analysis to leadership regarding event success, feedback, and opportunities for improvement.
• Use feedback to refine and optimize future event strategies.

What You’ll Bring

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
• 5+ years of experience in event marketing, with a focus on tradeshow management.
• Proven experience in managing and executing large-scale tradeshows, conferences, and corporate events, ideally within the cybersecurity or technology sector.
• Strong project management skills with a keen eye for detail, budget management, and logistics coordination.
• Exceptional communication skills and the ability to collaborate with cross-functional teams.
• Experience with event marketing technologies (e.g., lead capture, CRM tools, event apps).
• Ability to manage multiple projects, calendars, workflows, and communications simultaneously while meeting deadlines.
• Creative thinker with a passion for building compelling, engaging event experiences.
• Willingness to travel nationally, as needed for event coordination and on-site management

Must Have

• 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.).
• Must be comfortable with reporting and communicating marketing impact across the organization.
• Analytically inclined, with exceptional organizational skills, and with rigorous attention to detail.
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Experience delivering, accelerating, and expanding sales pipeline through event experiences
• Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools).
• Experience negotiating with and managing external suppliers, agencies, and venues, and coordinating a wide range of services, including space allocation, traditional and digital signage, attendee flows, security, food & beverage, temp staff sourcing and management, transportation, giveaways, etc.
• Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with a curious and creative mindset
• Team player with exceptional organizational skills, and the ability to work strategically and tactically to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
• Strong writing and presentation skills
• Ability to travel when needed (~30-40%+ depending upon tradeshow seasonality)

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life are just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.

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