Job description
Honor exists to expand the world’s capacity to care.
We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale.
Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.
The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults.
Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems!
About the Work:
Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
As demand for senior care surges and the Home Instead network evolves, we’re seeking a dynamic, commercially minded Franchise Development, Senior Manager to help shape the future of our franchise system.
This role goes far beyond transaction management. You’ll serve as a trusted advisor, deal facilitator, and strategic coach—guiding prospective and existing franchise owners through high-stakes transitions that support long-term growth. You’ll influence who joins our network, how they scale, and how they ultimately contribute to our mission.
This is an exceptional opportunity for a resilient dealmaker with a heart for purpose-driven work—someone who thrives at the intersection of M&A, entrepreneurship, and impact.
We’re looking for a leader with strong commercial acumen, sound judgment, and a genuine desire to help shape the future of one of the most important brands in care.
Role Responsibilities:
Franchise Growth & Transition Strategy
- Identify and qualify high-potential franchise buyers aligned with our mission and long-term strategy
- Drive owner transitions and market expansion in collaboration with internal teams (Sales, Operations, Legal, and Onboarding)
Influence deal structure and decision-making to meet network and growth objectives
Buyer & Seller Engagement
- Act as primary liaison between buyers and sellers, managing negotiations and expectations with clarity and discretion
- Activate and expand broker relationships to increase pipeline strength and reach
Deal Process Leadership
- Lead end-to-end franchise resale processes—from early interest to signed agreement
Ensure all transactions are compliant, efficient, and deliver a professional experience across all touchpoints
Coaching & Onboarding Support
- Guide buyers in building strong business plans and preparing executive presentations
- Partner with onboarding and operational teams to support a seamless post-sale experience
Reporting & Executive Communication
- Track, analyze, and present KPIs across pipeline, deal progression, and conversions
- Deliver sharp, actionable insights to executive leadership that drive data-informed decisions
Qualifications:
- Bachelor’s degree in Commerce, Finance, Business Administration, or a related field.
- Minimum 5 years of experience in corporate development, franchise sales, or M&A.
- Proven success working with high-net-worth individuals, private equity, or multi-unit operators.
- Certified Franchise Executive (CFE) qualification preferred but not required.
- Experience in the senior care industry is a plus.
Competencies:
- Strategic Influence: Proven ability to build trusted, long-term relationships and influence high-stakes decisions with franchisees, investors, and internal stakeholders.
- Commercial Acumen: Strong instincts for value creation, with the ability to assess opportunities, shape strategy, and align execution with long-term growth.
- Investor-Grade Storytelling: Exceptional communicator with the ability to craft compelling narratives that inspire trust and action.
- Operational Excellence: Organized, structured, and methodical—yet thrives in ambiguity and adapts quickly to changing priorities.
- Analytical Rigor: Data-driven decision maker who can distill complexity, draw sharp insights, and act decisively.
- Relentless Drive: Resilient under pressure, motivated by ambitious goals, and unwilling to trade long-term value for short-term wins. Highly aware of the broader impact their ideas and decisions will have on the organization and its strategic goals.
- Accelerated Learner: Fast to ramp, with the intellectual agility to master the senior care landscape, franchising dynamics, and our tech-enabled business model.
- Cross-functional Collaborator: A true team player, competent at working cross-functionally and who works to reach consensus towards desired outcomes
- Self-aware: Demonstrates a highly developed emotional quotient and comfortable interacting with a diverse network of franchisees and stakeholders
- Sound Judgement: Demonstrates discretion, objectivity, and integrity consistent with company leadership principles, policies and procedures
Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.
Base pay is just a part of our total rewards program. Honor offers equity and 401K with up to a 4% match. We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.
Hiring Salary Range
$144,200—$170,000 USD
What’s next?
Honor is remote friendly! We’re hiring across the U.S., with an entirely virtual interview and onboarding process. Most of our positions are remote/work from home and do not require permanent relocation. As conditions allow, we have office space for in-person collaboration in our San Francisco Bay Area, CA, Austin, TX, and Omaha, NE hubs. If you’re looking for a great job that offers you the opportunity to work from home, we’d love to talk to you.
Want to know more about why Honor is a great place to work? Check out our perks!
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
