Go To Market Lead - New Initiatives

💰 $142k-$209k
🇺🇸 United States - Remote
📢 Marketing🔵 Mid-level

Job description

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.

Who You Are

You are a strategic operator with a test-and-learn mindset and deep ownership of outcomes. You thrive in ambiguity, applying critical thinking and speed to make progress. You are energized by launching new initiatives, aligning cross-functional teams, and iterating toward what works. You take pride in building from 0–1, balancing vision with detail, and getting things done. You embrace feedback, seek better ways to operate, and lead with curiosity and a bias for action.

What You’ll Do

  • Define and implement the GTM strategy for new Education products
  • Own adoption goals and performance metrics for these products
  • Lead cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing to deliver on business goals
  • Establish the operating cadence, metrics, and reporting infrastructure to track progress
  • Test, learn, and evolve product positioning and pricing to optimize conversion and adoption
  • Serve as the central GTM lead for all new initiative launches across the Education team

What You’ve Done

  • Successfully led go-to-market strategy and execution for new or early-stage products
  • Owned product adoption goals and built scalable processes to drive results
  • Worked cross-functionally with sales, marketing, enablement, ops, and finance teams to align and deliver
  • Operated with autonomy and clarity in ambiguous, high-growth environments
  • Demonstrated strength in iterating on GTM motion and positioning based on data and feedback
  • Brought a scrappy, resourceful approach to building from scratch

$142,000 - $209,000 a year

Equity & Ownership:

We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity.

Premium Benefits & Wellness Support:

We want our team members and their families to thrive. We support this through:

–Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families

–Generous Paid Parental Leave for growing families

–Flexible Paid Time Off (PTO) to recharge and relax

–401(k) Enrollment to help you plan for the future

–Monthly Wellness & Productivity Stipend to support your well-being

Work-Life Flexibility:

We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Share this job:
Please let Brightwheel know you found this job on Remote First Jobs 🙏

Similar Remote Jobs

Benefits of using Remote First Jobs

Discover Hidden Jobs

Unique jobs you won't find on other job boards.

Advanced Filters

Filter by category, benefits, seniority, and more.

Priority Job Alerts

Get timely alerts for new job openings every day.

Manage Your Job Hunt

Save jobs you like and keep a simple list of your applications.

Search remote, work from home, 100% online jobs

We help you connect with top remote-first companies.

Search jobs

Hiring remote talent? Post a job

Frequently Asked Questions

What makes Remote First Jobs different from other job boards?

Unlike other job boards that only show jobs from companies that pay to post, we actively scan over 20,000 companies to find remote positions. This means you get access to thousands more jobs, including ones from companies that don't typically post on traditional job boards. Our platform is dedicated to fully remote positions, focusing on companies that have adopted remote work as their standard practice.

How often are new jobs added?

New jobs are constantly being added as our system checks company websites every day. We process thousands of jobs daily to ensure you have access to the most up-to-date remote job listings. Our algorithms scan over 20,000 different sources daily, adding jobs to the board the moment they appear.

Can I trust the job listings on Remote First Jobs?

Yes! We verify all job listings and companies to ensure they're legitimate. Our system automatically filters out spam, junk, and fake jobs to ensure you only see real remote opportunities.

Can I suggest companies to be added to your search?

Yes! We're always looking to expand our listings and appreciate suggestions from our community. If you know of companies offering remote positions that should be included in our search, please let us know. We actively work to increase our coverage of remote job opportunities.

How do I apply for jobs?

When you find a job you're interested in, simply click the 'Apply Now' button on the job listing. This will take you directly to the company's application page. We kindly ask you to mention that you found the position through Remote First Jobs when applying, as it helps us grow and improve our service 🙏

Apply