Growth Marketing Manager

Job description

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event, receiving realtime financial information, or working with colleagues in an online collaborative environment - consumers simply expect realtime digital experiences as standard. At Ably we’re not just witnessing this revolution, we’re powering it - at scale.

At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build, extend, and deliver powerful digital experiences in realtime, delivering billions of messages for millions of devices every day and supporting organizations like Split, Hubspot, Toyota and Genius Sports.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And we’d like your help.

About this role

We’re looking for a Growth Marketing Manager to accelerate Ably’s growth across paid, organic, and experimental channels. This is a high-impact role focused on demand generation, paid campaigns, supporting off-site content distribution, and cross-channel experimentation to increase brand visibility and drive ICP-validated signups.

You’ll be hands-on with LinkedIn Ads, Google Ads, sponsored placements, and ABM tactics - while also owning campaign performance, creative direction, and channel optimization. If you thrive on running experiments, finding creative ways to reach technical audiences, and turning data into growth wins, we want to hear from you.

Day to day, you will

• Own paid acquisition. Plan, run, and optimize performance-driven campaigns across LinkedIn, Google Ads, display, and sponsored platforms. Deliver qualified leads and optimize CPL/CPA performance.
• Drive channel experimentation. Identify and test new growth channels (e.g. developer platforms, Slack communities, newsletters) to reach our ICP - developers, product managers, and technical decision-makers.
• Maximize content distribution. Collaborate with content and design teams to repurpose existing content for paid and off-site use. Ensure we get the most reach and impact from high-performing content through syndication and targeted promotion.
• Build and run demand gen campaigns. Combine compelling messaging, targeting, and offers to generate MQLs and move prospects through the funnel.
• Turn insights into growth. Monitor campaign and channel performance. Use data to optimize targeting, messaging, and budget allocation. Own and report on metrics like CTR, CPL and pipeline contribution.

We’d love to talk if you have

• Proven experience running paid media campaigns across Google Ads, LinkedIn Ads, and similar platforms for a B2B SaaS or developer-focused audience.
• A track record of turning performance data into campaign improvements - you know what to optimize and when to pivot.
• Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging.
• Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.).
• A growth mindset - you proactively test, iterate, and adapt to improve outcomes.

Bonus points if you have

• Managed or worked with external specialists (freelancers or agencies) on paid search, paid social, or conversion optimization.
• Supported event-based marketing (owned or external) and understand how to maimize pre- and post-event ROI.
• Familiarity with HubSpot, Google Search Console, SEMRush, or similar MarTech tools.
• Worked in a developer-first or API-driven product environment.

What’s it like to work at Ably?

We’re tackling planet-scale problems and our ambitions are a testament to that. You’ll join a successful, deeply motivated and collaborative team that thrives on innovation, experimentation and autonomy. To get a sense of life at Ably, visit our careers page. You can also read about the origins of Ably’s core values on our blog.

We believe in fostering a culture that’s built on inclusivity and mutual respect among all team members, and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks’ development and wellbeing, allowing them to be their best selves and do great work.

• A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that, you’re welcome to work wherever suits best for you.
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme.
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday).
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover.
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably.
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset.
• Private healthcare with BUPA.
• Medical cash plan to cover a range medical and dental costs.
• Mental wellbeing coaching and counselling from Self Space.
• Monthly wellbeing budget via Juno.
• Life assurance and income protection.
• Access to Tech & Cycle to Work schemes.
• Weekly snack allowance for our end-of-week “Need To Know” meeting.
• A fully-paid one-month sabbatical after five years with Ably.

Diversity, Inclusion & Belonging at Ably

We believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity.

If you enjoy working as part of a technology company, value open source, and love solving hard problems - then we’d love to hear from you, regardless of whether you fit the job description exactly or not. If in doubt, drop us an email; we’d be more than happy to give you some advice on your application.