Job description
At Imply, we are on a mission to help developers become the new heroes of analytics. Our unique database, built from Apache Druid, enables them to develop the next generation of analytics applications. With Imply, developers can build without constraints as our database lets them create interactive data experiences on streaming and batch data with limitless scale and at the best economics.
Backed by leading investors including a16z and Bessemer Venture Partners, Imply is on a fast growth trajectory - disrupting the $100B database market - with customers including Pepsi, Zillow, Splunk and more. Come join our team of disruptors, pioneers, and innovators!
The Role:
Growth Marketing Manager with a unique blend of product marketing insight and demand generation muscle. In this role, you’ll help define our product narrative, shape how we show up in the market, and build integrated campaigns that generate pipeline. You’ll partner closely with product, sales, and content teams to turn messaging into motion — crafting assets that resonate and executing programs that convert. You’ll leverage the latest tools and AI to accelerate campaigns, improve targeting, and optimize performance across all channels. This is an ideal opportunity for an experienced demand generation marketer who is looking to make the move into product marketing.
Responsibilities:
Product Marketing
- Translate our message master into compelling product narratives
- Own and update key go-to-market assets (website copy, product one-pagers, decks, videos, case studies)
- Conduct customer, market, and competitive research to inform positioning and strategy
Demand Generation
- Lead campaign planning and execution (in partnership with our agency)
- Create and optimize nurture programs and conversion funnels
- Track, analyze, and optimize campaign performance
- Collaborate with Ops to improve lead scoring and improve conversion
- Partner closely with sales to ensure campaign follow up and feedback loops
Cross Functional Collaboration
Work closely with product, sales, business development, corporate marketing, growth/demand generation, and sales enablement to ensure alignment and execution.
Requirements:
- 4 to 5+ years in growth or performance marketing, with demonstrated success in B2B SaaS companies.
- Solid understanding of marketing funnel dynamics and campaign execution and reporting.
- Exceptional written and verbal communication skills with the ability to create compelling narratives that influence purchasing decisions
- Technical and business understanding of how to leverage marketing tech with ABM experience. Our stack includes 6Sense, CommonRoom, Marketo, Gong Engage and MetaData.io
- Excellent project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
- Team player who collaborates and thrives on cross-functional team wins
- Ability to succeed in a fast-paced, growth-focused environment with a high level of autonomy
Bonus Points:
- Experience in emerging data technologies (e.g. cloud data warehousing, OLAP/OLTP databases, streaming data architectures, etc)
- Naturally competitive and the thought of building a new market category excites you!
What we offer:
- 100% Paid Medical, Dental and Vision Benefits
- 401(k) Program
- Fertility Coverage Option
- Pet Insurance
- Dependent Care FSA
- Mental Health Support
- Life and AD&D Insurance
- Unlimited Paid Time Off - USA Only
- Wellness Stipend
- Home Office Equipment Reimbursement
- Pre-Tax Commuter Benefits
Individual compensation will be determined based on the candidate’s experience and qualifications aligned with Imply’s internal levelings guidelines and benchmarks. The below range encompasses roles with on target earnings. This role is also eligible to participate in Imply’s equity plan subject to the terms of the applicable plans and policies.
Compensation: $100,000 - $140,000
Don’t meet every single requirement? Studies have shown that certain minority groups are less likely to apply to jobs unless they meet every qualification. At Imply, we are dedicated to building a diverse, inclusive and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or for other roles in the future.
Imply is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Please note, applications and candidate submissions are subject to our privacy policy and, for California residents, the CCPA terms available at https://imply.io/privacy.
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