Job description
About us:
360Dialog transforms WhatsApp into a high-performance marketing channel with our Performance Messaging solutions, designed to drive real, measurable results.
We combine data-driven insights with personalized, two-way conversations, helping businesses scale customer engagement, boost conversions, and automate WhatsApp communication. Our full-service approach makes it easy for businesses to unlock the potential of WhatsApp, from campaign management to messaging automation.
We’re trusted by over 1,000 partners and more than 40,000 clients worldwide. As the first provider to offer full-funnel analytics and data solutions for WhatsApp, 360Dialog is leading the way in performance-driven messaging and marketing automation.
Role Overview:
As a Latin America GTM Leader, you will be responsible for leading the regional go-to-market strategy, creating and executing tailored plans that align with the global strategy while adapting to local needs. You will build and grow sales pipelines, identifying key opportunities, managing the full sales cycle, and forecasting growth in your region.
You will collaborate with Product, Marketing, and Customer Success teams to adapt messaging and materials, ensuring a strong local customer journey. Additionally, you will coach and mentor team members, sharing best practices across regions.
Finally, you will be accountable for achieving key regional results, including pilot adoption, conversion to scale, revenue growth, and other performance targets.
Key Responsibilities:
- Lead Regional GTM Strategy:
Define and execute a bespoke go‑to‑market plan for pilot offerings—aligning with global strategy, tailored to local nuances and verticals.
- Build and Scale Sales Pipelines:
Identify high-impact pilot opportunities, manage full-cycle sales from prospecting to closing, and forecast pipeline growth in your region.
- Collaborate Cross-Functionally:
Partner with Product, Marketing, and Customer Success teams to shape localized messaging, assets, and customer journey frameworks.
- Coach & Mentor:
Guide and develop local sales or pilot execution team members. Amplify best practices across regions.
- Deliver Results:
Own regional KPIs: pilot adoption rate, conversion to scale, ARR/ACV growth, regional revenue targets.
Key Requirements:
- 10+ years of experience in media sales or measurement strategy—especially within pilot or beta-stage offerings
- Proven track record in selling to large brand/agency clients, utilizing data/measurement-led value propositions
- Deep understanding of measurement solutions: MTA, attribution models, incrementality testing, marketing analytics
- Strategic thinker with strong regional network and go‑to‑market planning experience
- Exceptional cross-border stakeholder management, negotiation skills, and commercial acumen
- Excellent English and Portuguese proficiency (writing and verbal)
- Comfortable working in a fast-paced SaaS/beta environment with ambiguity and quick pivoting
- Experience managing or influencing across cross-functional teams (e.g., Product, Marketing, CS)
Background Check Notice
By submitting your application, you acknowledge and agree that 360dialog may conduct a background check as part of the recruitment and selection process. This may include, verification of your professional experience, educational background, and other relevant information necessary to assess your suitability for the role.
Desired Skills/Experience (optional):
- Experience with WhatsApp or Meta ecosystem pilots
- Background in consulting or analytics agencies (e.g., Nielsen, Adjust, Apps Flyer, Kantar, Ebiquity, Accenture)
- Familiarity with digital adtech ecosystems: DSPs, CDPs, analytics suites
About you:
We highly value people who are dedicated to growing with us, who do not get paralysed by complex problems and focus on continuous improvements and achievements.
We encourage you to think critically, solve problems creatively and choose to do what makes sense, always asking yourself what impact and value your actions and decisions have for the team and the company.
What matters to us is your independence and passionate commitment to software exploration. It’s crucial that you possess the ability to manage yourself in a fully remote and global company and understand your own capabilities to work in an asynchronous way and at your optimal pace.
Here’s an opportunity to shape a whole new industry in Performance Messaging Solutions. You’ll be joining a team of experienced entrepreneurs who run a bootstrapped global company.
- Join a dynamic, innovative team where you’ll collaborate with some of the brightest minds in tech.
- Enjoy daily opportunities to learn, grow, and push the boundaries of what’s possible.
- Work from anywhere in the world with full remote flexibility.
- Receive a competitive salary package that reflects your skills and experience.
