Job description
Description
About Us
We’re a venture-backed startup studio supported by Tar Heel Capital Pathfinder. Our mission is to create and scale digital products using a #VentureBuilding approach. We’re building the future of public procurement. Our AI-powered B2B platform helps companies win public tenders more effectively.
Red Sky leads the recruitment process. The cooperation concerns a newly built company.
Your Role
We are looking for a highly motivated and strategic operator to join our team as the first dedicated Go-to-Market (GTM) lead]. You will be responsible for shaping and executing our GTM strategy—from defining our target audience and refining product positioning, to running outreach and securing initial customers.
Our B2B platform revolutionizes how companies participate in public tenders. Using AI and automation, we help users prepare accurate, compliant, and competitive bids more efficiently and effectively. As we are still pre-product-market-fit and in early MVP phase, your role will also be deeply product-involved, working closely with the founders and product teams to iterate based on market feedback.
This is a one-person GTM unit role for now—perfect for someone hands-on, combining product marketing, strategic sales thinking, and customer development in one.
What You’ll Do
Co-create and execute the company’s GTM and sales strategy with the Founders,
Co-own the company’s strategy to identify the right customer segments, define positioning, and test acquisition channels to validate product-market fit,
Deep dive into user personas, understand pain points, and shape compelling narratives that resonate with decision-makers in companies bidding for public tenders,
Early customer acquisition: Drive direct outreach efforts (cold emails/calls, discovery calls, demos) to engage early adopters, understand their needs, and convert them into paying users,
Systematically gather feedback from conversations and iterate on features, use cases, and GTM materials,
Set up initial GTM processes, metrics, and tooling to support repeatable, scalable growth in future phases.,
Work closely with product, engineering, and founders to ensure alignment between product development and market needs.
Lay the groundwork for future team building in marketing, sales, and customer success as traction grows.
What We’re Looking For
At least 5+ years of experience in B2B SaaS, ideally in roles that combined sales, product marketing, and/or business development,
Proven success in early-stage, ambiguous environments—e.g. launching or testing MVPs, working pre–product-market-fit, developing new categories or vertical,
Track record of successful cold outreach (email/LinkedIn/calls), prospecting, and direct selling,
Strong grasp of strategic product positioning, GTM experimentation, and early-stage value proposition development,
Understanding of AI or software tools and the ability to engage with technical stakeholders,
Familiarity with the Polish public procurement ecosystem is a major plus,
Experience with CRM tools (e.g. HubSpot, Pipedrive) and structured pipeline management,
High level of independence, curiosity, and an ownership mindset,
Full professional proficiency in Polish and English.
Nice to Have
Experience working with or selling to sectors such as construction, production, engineering, architecture, energy, or waste management—especially if public tenders were involved.
Background in helping build early sales/marketing functions or GTM teams from scratch.
What You’ll Get
Fixed remuneration - at least 17 000 PLN net B2B + VAT,
Variable bonus based on performance,
A package of shares of the co-created startup,
Variable bonus based on performance,
The opportunity to be an integral part of an early-stage company, directly influencing its growth trajectory.
A collaborative, innovative, and technology-driven work environment.
Embark on an exciting journey with our forward-thinking Red Sky startup studio, boasting almost 20 years of experience in IT and product innovation. As a vital strategic partner to a prominent Tar Heel Capital Pathfinder, venture capital fund, we excel in a distinctive venture building model, skillfully merging the agility of a startup studio with the robust backing of venture capital. Our methodology is grounded in the #VentureBuilding approach, utilizing the expertise of seasoned professionals to develop cutting-edge IT solutions and support burgeoning startups across various sectors.
