Job description
EXUS is a global technology company specializing in debt collections software for financial services and utilities. Our enterprise SaaS platform is used in over 50 countries, delivering measurable improvements in collections, compliance, and operational efficiency. With 20+ years of experience and a product recognized by Gartner as best-in-class, we combine global insight with local adaptability to empower collections teams worldwide.
Our people constitute the source of inspiration that drives us forward and help us fulfill our purpose of being role models for a better world.
This is your chance to be part of a highly motivated, diverse, and multidisciplinary team, which embraces breakthrough thinking and technology to create software that serves people. We offer a creative, fun, and above all, inspiring working environment that fosters team spirit and promotes the greater good. We are positive and eager to learn and explore. We are committed to our vision.
Our shared Values:
- We are transparent and direct
- We are positive and fun, never cynical or sarcastic
- We are eager to learn and explore
- We put the greater good first
- We are frugal and we do not waste resources
- We are fanatically disciplined, we deliver on our promises
We are EXUS! Are you?
As Head of Marketing, you will play a pivotal role in accelerating EXUS’s already fast growth trajectory by transforming our marketing function into a strategic growth engine. You will work closely with a ramped-up sales team to drive 10X B2B growth — an ambitious and rewarding milestone to showcase on your future CV.
You’ll own the global marketing strategy, align efforts with sales, and lead a high-performing team focused on pipeline generation, product positioning, and customer advocacy— all with a deep understanding of the enterprise software buyer in financial services and utilities.
With EXUS being an established product with proven market demand, this is not a typical startup challenge; it’s a chance to make a meaningful impact in a company with strong momentum and a clear path to scale.
Role’s Responsibilities:
Growth & Demand
• Build a scalable demand generation engine to support 50% YoY ARR growth
• Launch account-based marketing (ABM) programs targeting strategic enterprise accounts
• Partner with Sales to define and optimize the full funnel (MQL → Revenue)
Strategy & Planning
• Own the global marketing strategy, aligning with GTM and company objectives
• Develop annual and quarterly marketing plans with clear KPIs
• Lead market segmentation, competitive positioning, and pricing input
Brand & Content
• Elevate Exus’s brand and thought leadership in enterprise collections technology
• Oversee the development of high-quality content and campaigns across channels
• Ensure messaging consistency across markets, segments, and teams
Product Marketing
• Develop and maintain positioning, battle cards, and sales collateral
• Lead go-to-market strategies for new product capabilities and verticals
Customer Advocacy
• Build a robust customer marketing program: case studies, references, expansion plays
• Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)
• Drive referral and reputation-led growth to increase pipeline efficiency
Operations & Reporting
• Own marketing analytics, reporting, and budget
• Optimise campaign performance using A/B testing and analytics
• Oversee visual and verbal brand consistency across channels
• Improve attribution and ROI tracking using tools like HubSpot.
• Line manage inbound/outbound/content marketers and external suppliers
• Guide the team with clear KPIs across pipeline, influence, and efficiency.
• Coordinate with sales, product, and customer success teams for full alignment
• Proven experience in B2B SaaS marketing (ideally in enterprise sales cycles).
• Deep understanding of demand generation, ABM, and product marketing.
• Strong strategic thinking and executional leadership.
• Experience leading and scaling marketing teams in high-growth environments.
• Excellent collaboration with Sales, Product, and Customer Success.
• Familiarity with marketing automation tools.
Nice to have:
• Experience in marketing to financial services or utilities.
• Exposure to SaaS, subscription, or recurring revenue business models.
• Played a key role in growing a company from $10M to $100M+ ARR or similar scale.
• Familiarity with HubSpot and modern marketing automation tools.
- Fully remote work setup
- Competitive salary (fixed)
- Inclusive work environment & Well-being Program
- Private health insurance allowance
- Unlimited time off
