Head of PPC

Job description

Meet Web Marketing for Dentists.

We’re a digital marketing agency that focuses 100% on helping dental practices grow.

We help them get more patients through smart, ROI-driven digital campaigns - mostly paid and organic search. If you know anything about dentists, you know they’re super busy running their practices, so we take the pressure off and bring in the results!

Over the last few years, we’ve grown a lot, and our clients stick with us -our retention rate is around 90%. We now offer not just ads but also organic search services, ²⁴⁄₇ live chat, lead booking, and more.

The dental marketing space is full of opportunity, and we keep evolving to stay at the top. If you’re into smart digital strategies and working with a team that’s serious about results, you’ll feel right at home here!

We’re looking for a Head of PPC- someone who can step in, take the lead on all things ads, and elevate our digital campaigns to the next level. You’ll be both the strategist and the doer: improving campaign quality, lowering lead costs, and helping make our clients even happier.

In this role, you will:

📊 Manage the PPC team and step in directly on Google and Meta campaigns when needed

📈 Deliver regular performance reports to the leadership team

🛠️ Implement tools to track budgets and gain better control over campaigns

💡 Test and optimize ads to reduce cost per lead by 25%

📅 Ensure 90% of clients use at least 90% of their allocated ad spend

🚀 Introduce new tech and processes (yes, we love AI tools)

🔧 Handle technical tasks yourself or guide the team to get them done

🧩 Create new processes that improve the department’s speed and results

🌐 Expand Google Ads beyond just Search campaigns

👀 Spot issues early across all accounts before they affect our clients

You’re someone who gets the job done - and does it well. You’re tenacious, reliable, and know how to lead with both empathy and accountability.

You solve root problems instead of symptoms, bring a positive and respectful vibe to the team, and you’re constantly curious about learning and improving.

You operate with integrity, even when no one’s watching.

🕒 Working hours: This is a full-time role with some flexibility . Ideally we require working hours from 7am EST to 3pm EST.

To excel in this role, you need to have:

✅ 5 years + of PPC experience .

✅ Proven experience working in an agency environment.

✅ Proven experience leading digital marketing teams

✅ Strong technical skills - Google Ads, CRMs, campaign tools, WordPress, Excel/Sheets/Looker, etc.

✅ A passion for the “techy” side of performance marketing — comfortable exploring tools, automation, and data-driven strategies to identify opportunities and drive improvements across 100+ client accounts at a strategic level

✅ Able to run and optimize digital ad campaigns across platforms

✅ Confident in managing internal and external team members

✅ Excellent at reporting and making data-driven decisions

✅ A natural at communication, leadership, and solving problems

Brownie points for:

⭐ Experience with video editing or content tools

⭐ Comfortable using WordPress and similar platforms

⭐ Familiarity with chat automation or advanced ad integrations

What’s in it for you?

💵 Salary : $4000–$4500 per month*

🕶️ Full-time: Fully remote

🏖️ Paid time Off :  27–29 days of depending on the year

🧘‍♀️ Supportive, no-micromanagement culture

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with WM4D to help them find their new team member.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the WM4D’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of our client, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed.

We are committed to maintaining a respectful and professional environment for our jobseekers, our clients and the JobRack team. Any form of abuse or disrespect towards our team will result in immediate disqualification from this and all future opportunities through JobRack.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq