Job description
MINT MOBILE is seeking a talented Manager, Lifecycle Communications to join the Marketing Team! Individual reports to Senior Manager, Email & Personalization. Role is remote; must reside in the United States.
ABOUT THE ROLE
The Manager of Lifecycle Communications will be an integral member of the Content Strategy team, managing subscriber communications for Mint Mobile. This person will help strategize and execute communication programs to support, engage, and retain Mint Mobile subscribers. They will champion the brand story throughout the subscriber lifecycle. This position requires a strategic thinker with a deep understanding of customer behavior who is obsessed with brand storytelling and creating a positive customer experience. They know the importance of delivering the right message, in the right way, at the right time.
Your usual day of awesomeness includes:
- Help develop strategy for and lead execution of a comprehensive communication program across lifecycle channels, including email and SMS, in-app messaging, push notifications, and others
- Manage the lifecycle communications calendar, ensuring all projects are effectively prioritized based on KPIs and internal scoring systems and that timelines are met
- Serve as a subject matter expert for all lifecycle communications in the catalog, knowing the details of existing communications
- Use qualitative and quantitative data to identify key lifecycle moments and opportunities to support, educate, and retain subscribers proactively to drive performance metrics; partnering with cross-functional teams to optimize, test, and deploy communications
- Draft communications requirements for new programs, including defining necessary communication touch points, key messages, and tactics with an understanding of technical capabilities
- Partner with internal creative agency to oversee all aspects of the asset creation process (e.g., briefing copy and design teams, reviewing creative with input from key stakeholders, and providing actionable creative feedback)
- Identify and execute tactics to create personalization while creating operational efficiencies, including leveraging CRM capabilities like content blocks, liquid logic etc.
- Possess a deep understanding of segmentation and personalization to define messages that speak to a subscriber in the right way at the right time
- Champion the brand story, ensuring content is accurate, engaging, and aligns with all brand guidelines
- Build regular performance reports, monitor and communicate KPIs and analyze data to understand behavior, recognize trends, hypothesize outcomes and inform action
- Illustrate a deep understanding of best practices for messaging across email, SMS, in-app, and push communications.
- Keep informed on industry trends, competitive landscape, etc. apply insights to strategy
PEOPLE MANAGEMENT & LEADERSHIP
- Motivate and guide direct report(s), creating an environment where team members understand the vision and strategy
- Provide training and development to direct report(s) and those under the span of control
- Set team and individual goals and KPIs, ensuring alignment with overall strategic goals
- Provide regular performance feedback to direct report(s), including opportunities for career and personal development
- Mentor and empower employees by allowing them to own their responsibilities while providing regular feedback and coaching
WHAT YOU BRING
- 4+ years of direct experience in lifecycle, CRM or retention marketing preferred
- Proven experience crafting customer-first messaging across email and SMS
- Experience working on a variety of lifecycle campaigns with a strong grasp of content development workflows and communication tactics.
- Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo) to deliver personalized experiences at scale
- Experience with A/B testing and optimizing for performance metrics (CTR, CVR, retention, etc.)
- Excellent verbal and written communication. Ability to distill complex processes into user-friendly content.
- Experience analyzing performance and reporting out on results to varied audiences.
- Ability to manage multiple projects and prioritize without missing a beat.
WE ARE MINT MOBILE
We connect people to what’s most important in their lives: Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer. Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer.
We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice. Expect to spend your time contributing to projects that really matter. We obsess over the employee experience. To start, we provide some of the most competitive salary, benefits, family leave, and vacation in Southern California. We believe in you and invest in you. Not just your career aspirations, but your life.
In addition, we’ve got a laundry list of perks you’ll brag about on insta – Lunch every day prepared by our very own chef, healthy snacks, onsite gym, car wash services, and most importantly, a team atmosphere. We even raise the bar on well bars, including Espresso/Cappuccino/Nitro/Cold Brew/Kombucha Bar, Froyo Bar, Breakfast Bar, Snack Bar and a, well, you know, bar (after 5 pm).
And if you feel intrigued right now reading, imagine the co-workers we have already attracted. This is the kind of team you’ll want to take home to mom or invite to your kid’s next birthday party. This is the kind of close-knit community happening here. Come check out how you can be part of Mint!
OUR VALUES – LET’S MAKE LIFE ULTRA TOGETHER!
- Ownership : We are all owners; be the outcome and get the job done.
- Action Biased: Be brilliant, proactive, and act with urgency.
- Embrace the Adventure: Be agile, adaptive, and thrive on change.
- Invent and Simplify: Never accept good enough.
$1,000 REFERRAL BONUS
Take a look at this job description, if you are the right person, please apply. If Mint Mobile doesn’t appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job. If we hire them and they stay for 90 days, you get $1000. For more details of restrictions and rules, please email [email protected].
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.
In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $90,000- $100,000. This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, bonuses, and company paid holidays. The specific programs available will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have.
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