Summary
The job description is for a Marketing & Communications Manager at Penny Appeal USA, responsible for developing and implementing marketing strategies, managing campaigns, creating content, overseeing platform integrations, establishing brand partnerships, project management, international communication, market evaluation, and collaboration. The ideal candidate should have 5+ years of marketing experience, proven experience in poverty relief, analytical skills, digital marketing expertise, creative writing ability, strong project management skills, sound judgment, cultural competence, strategic vision, innovation, leadership, excellent communication skills, collaboration skills, adaptability, and strong analytical thinking. The preferred location is the DC Metropolitan Area or remote within the US.
Requirements
- 5+ years of experience in marketing
- Bachelor’s degree in marketing, business, or a related field
- At least 2 years of experience managing contractors and team members
- Proven experience in poverty relief is mandatory
- 2+ years of experience in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts
Responsibilities
- Develop and implement a high-level, comprehensive marketing and communications strategy in partnership with the CMO
- Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes
- Manage paid media strategies and campaigns, including Google and social media advertisements
- Direct and oversee PPC and paid social campaigns to enhance digital revenue generation
- Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations
- Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact
- Use project management tools to track campaign progress and metrics
- Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure on-time and on-budget delivery of marketing campaigns
- Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives
- Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention
Preferred Qualifications
- Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement
- Familiarity with the marketing project process, including creative briefs, project kick-offs, copywriting, creative reviews, etc
Benefits
Direct strategic guidance from the CMO with supervision from the Director of Development
