Job description
PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behaviour and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers engage with content, helping companies optimize their content strategy and connect with their buyers in a more personalized and meaningful way, ultimately driving pipeline and revenue growth.
PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.
We are seeking a highly organized and proactive Marketing Coordinator for a 1-year contract position. Reporting to our Executive Vice President of Marketing & Operations, the Marketing Coordinator will wear multiple hats in digital and field marketing functions, and engage with sales and the marketing team to help with their campaigns.
Responsibilities:
- Support the execution of Account-Based Marketing (ABM) campaigns, including evaluating high-value offers to engage key accounts.
- Collaborate with key internal and external stakeholders to implement high-value offers such as virtual roundtables, direct mail campaigns, executive dinners, and roadshows.
- Coordinate logistics for industry events, including booth setup, speaker participation, customer follow-ups, swag management, and other onsite or virtual event needs.
- Assist in the execution and coordination of marketing campaigns using tools such as Marketo, SalesLoft and other marketing platforms.
- Analyze marketing campaign performance from multiple sources and compile reports for the marketing leadership team to support informed decision-making.
- Actively explore and support the use of emerging tools and technologies with the marketing team—especially AI-powered solutions—and contribute to hands-on testing and learning.
- Provide design support for campaign assets in collaboration with the broader marketing team to ensure brand consistency.
- Support the Executive Vice President of Marketing & Operations with administrative support, including scheduling meetings, follow-up actions, and managing day-to-day tasks.
Qualifications:
- Post-secondary education in Marketing, Business, or a related field.
- Eagerness to explore various B2B marketing functions, including ABM, event marketing, and campaign management.
- Exceptional attention to detail and the ability to manage multiple projects and priorities.
- Excellent written and verbal communication skills.
- Strong organization and time-management skills.
- Positive, proactive attitude with a high degree of self-motivation and dynamism.
- Commitment to continuous learning and professional development, with a passion for improving what we do.
Location:
PathFactory is a remote-first company; however, we are looking for a candidate around the GTA to allow for in-person training and mentoring.
Job Type: Full-Time Contractor
Pay Rate: $22 - $24 per hour
Why Work at PathFactory?
This is where we get to boast a little about why we’re awesome and why it would be awesome for you to work with us. PathFactory is a fast-growing, innovative marketing technology company with a corporate culture that values individuality and diversity. We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly and highly collaborative work environment. PathFactory’s leadership is transparent, approachable, and committed to the growth of each and every team member. Weekly all-hands meetings, company events and an Employee of the Quarter Award for the team member who best embodies our values – these are all cherries on top of the PathFactory cake!
Interested? We’d love to hear from you.
If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. www.pathfactory.com
PathFactory is an equal-opportunity employer.
We are committed to building and sustaining an inclusive, accessible, and respectful workplace where everyone feels valued. We do not discriminate on the basis of race, colour, national origin, religion, sex, sexual orientation, gender identity, age, disability, or any other legally protected status, in accordance with applicable federal, provincial, and local laws.
If you are contacted for an interview and require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs.
