Job description
THE TEAM:
The School of Traditional Skills is an online education-based company that focuses on teaching and equipping people with the skills needed to live a healthy sustainable life. We do this by creating valuable and engaging content that helps individuals develop the necessary skills to achieve this goal. We also strive to continue to grow and develop ourselves so that we are able to produce the best content for our customers, engaging them in meaningful and purposeful ways.
JOB BRIEF:
The Marketing Coordinator will play a critical role in supporting the marketing efforts of the School of Traditional Skills. This individual will work closely with the Director of Marketing and other team members to execute marketing campaigns, manage digital marketing initiatives, and support the launch of events and promotions. The ideal candidate will have experience in email marketing, project coordination, and digital content management. The ability to work in a fast-paced environment and strong communication skills are necessary for this role.
KEY RESPONSIBILITIES
- Work with team leadership to create and proactively manage comprehensive project timelines for marketing campaigns, events, and promotions to ensure all tasks are completed on schedule
- Update, manage, and communicate to team members the Marketing Calendar and Marketing Email Calendar
- Manage and execute email marketing campaigns with precision. This includes setting up automation and forms for marketing and customer service as well as ad coordination, landing and sales page creation/management and other aspects of all marketing funnels
- Keep relevant STS teams updated, informed and included as necessary on Marketing events, timelines and assets
- Coordinate with cross-functional teams to gather input, set milestones, and establish realistic deadlines, facilitating smooth project execution.
- Serve as a central point of contact for cross-functional teams involved in marketing initiatives, fostering effective communication and collaboration.
- Updates to the website, including blog, class pages, and promotion launches as needed
- Support the content team in the creation and execution of regularly posted content on the website or other online assets
- Conduct market research as directed to understand target audiences and inform campaign strategies
- Additional responsibilities as needed or assigned by the Director of Marketing
SKILLS AND QUALIFICATIONS:
Ability to work full-time in a remote position with minimal supervision
5 years of experience in marketing coordination or a similar role
Extensive experience with Kit email marketing platform - this is a critical requirement for the role, including advanced knowledge of Kit’s automation features, segmentation capabilities, and integration workflow
Excellent written and verbal communication skills
Proficiency with email marketing campaign management and automation
Experience with Google Drive and related productivity tools
Strong project management skills and attention to detail
Demonstrated ability to collaborate with cross-functional teams
Experience with marketing funnel development and optimization
Bachelor’s degree in Marketing, Communications, or related field preferred
Remote Flex:
Synchronous work time
Daily Core Hours (Monday-Friday)
12 - 5pm ET // 11am-4pm CT // 10am-3pm MT // 9am-2pm PT
- Asynchronous work time
3 hours per day in deep work
(In Total synchronously and asynchronously working an average of 40 hours/week)
- Personal Time: 10 days of PTO per year
- Paid Winter Break: STS is closed for business between Christmas and New Year
- Paid Holidays: STS observes 9 additional paid holidays
