About LookBookHQ (now PathFactory)
We started as LookBookHQ in 2012, and now we’re PathFactory. We provide a Content Insight and Activation Platform for B2B marketers. Our platform helps marketers understand how content influences the buyer’s journey, making sure the right content reaches buyers across all channels.
We use AI to deliver personalized content experiences to self-serve buyers and collect first-party engagement data. Our offerings include PathFactory Experiences, which helps create content playlists, personalized hubs, and dynamic landing pages with AI recommendations. We also offer ChatFactory for AI Buying Agents, PathFactory Intelligence, and AI Search Optimization.
Our platform integrates with various systems like CRM, Marketing Automation (including HubSpot), ABM and Intent tools, Content Platforms, Data and Analytics solutions, and Sales Engagement tools. We help with content marketing, demand generation, account-based marketing, and lead nurturing.
Mission & Values
At PathFactory, our core values guide how we work. We embrace change, seeing it as an opportunity to innovate. We believe everyone can be a leader, no matter their role, and we take ownership of our projects. We aim for intelligent speed, making quick, informed decisions. Teamwork is crucial; we help each other grow, stay open to new ideas, and encourage collaborative debate.
Team & Culture
We’re a team of 51-200 employees. We believe in continuous learning and career growth for everyone. Even with remote teams, we stay connected through weekly town halls and an engagement platform, fostering strong collaboration. Our culture encourages leaders who are ambitious yet humble, always building up their colleagues, and committed to ongoing development.
Benefits & Perks
We offer full health coverage, including medical, dental, and vision, plus employee assistance programs. If you refer someone who joins us, you can get a cash bonus. We also celebrate our team with awards and recognitions like Employee of the Quarter. We offer remote work and let employees work from abroad for up to three months each year.
Frequently Asked Questions
PathFactory provides a Content Insight and Activation Platform that includes PathFactory Experiences for creating content playlists and personalized hubs, ChatFactory for AI Buying Agents, PathFactory Intelligence, and AI Search Optimization. It also offers integrations with various marketing and sales technology systems.
PathFactory provides comprehensive health coverage (medical, dental, vision) and employee assistance programs. Benefits also include an employee referral program, employee awards and recognitions, and the flexibility to work abroad for up to three months each year.
PathFactory’s culture emphasizes continuous learning, career growth, and collaboration among remote teams. It values employees who embrace change, act as everyday leaders, take ownership of their work, make intelligent decisions quickly, and work together by being open to new ideas and collaborative debate.
PathFactory’s platform helps B2B marketers by using AI to deliver personalized content experiences and capture first-party engagement data. It enables the deployment of intelligent content journeys through Experience Templates, personalizes content and calls-to-action based on buyer behavior, and connects engagement data directly to pipeline impact to optimize content delivery and understand buyer intent.
LookBookHQ (now PathFactory) was founded in 2012.
LookBookHQ (now PathFactory) is active in the Content Marketing, Information Publishing, Demand Generation, Content Engagement, Post-click Content Experiences, Data-driven Content, Buyer Education, B2b Content, Lead Nurturing, Account-based Marketing, Lead Qualification, Sales Enablement, and Conversion markets.
LookBookHQ (now PathFactory) has 51-200 employees.
LookBookHQ (now PathFactory) hires globally with a remote-first approach, allowing employees to work from anywhere.
LookBookHQ (now PathFactory) is not actively hiring at the moment. Check back later for new opportunities.
Yes, LookBookHQ (now PathFactory) is a remote-first company.
LookBookHQ (now PathFactory)'s website is pathfactory.com .
You can find LookBookHQ (now PathFactory) on LinkedIn .
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