Job description
Please be aware of recruiting scams!
All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.
CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.
About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
About the Role
The Marketing Lead, Bus at CALSTART is responsible for supporting the development and execution of integrated marketing campaigns that advance the adoption of zero-emission transit and school buses. This role involves creative project management, content creation, market research, and performance analysis, all while ensuring brand consistency across campaigns. The position reports to the Senior Marketing Manager, Bus, and collaborates with cross-functional teams to help meet organizational and programmatic goals. This is an exciting opportunity for a creative, organized marketer who thrives in a mission-driven environment. The ideal candidate will bring strong communication skills, hands-on experience with digital marketing tools, and a passion for clean transportation. This role plays a critical part in amplifying CALSTART’s impact and growing awareness of sustainable mobility solutions.
Duties & Responsibilities
- Creative Project Management: Support the execution of integrated marketing campaigns, collaborating with cross-functional teams to ensure campaigns are delivered on time and aligned with organizational goals. Assist in tracking progress, managing timelines, and addressing any challenges to ensure smooth campaign rollouts.
- Market Research: Conduct market research to identify trends, opportunities, and competitive landscape within the clean transportation industry focusing on the adoption of zero-emission transit and school buses.
- Content Creation: Create and draft engaging content, including copy and initial design for emails, case studies, social media posts and similar outreach materials.
- Brand Management: Ensure consistent messaging and branding across all marketing materials and campaigns.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and recommendations for improvement.
Qualifications
- 3-6 years professional experience Bachelor’s Degree in a relevant field such as Marketing, Communications, Business, or equivalent experience.
- A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures.
- Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally.
- Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively.
- Proficiency in digital marketing tools and platforms: Monday.com, MailChimp, Marketing Cloud, Hootsuite, Canva, MS Office, Google Analytics.
- Creative thinking and problem-solving capabilities.
- Passion for sustainability and clean transportation solutions.
Desired Qualifications
- In-depth understanding of the clean transportation technology industry and market dynamics.
- Experience in program marketing within a non-profit or government agency.
$72,000 - $85,760 a year
CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is $72,000 - $85,760. We determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.
We understand that not everyone will match the above qualifications 100%. If your background isn’t perfectly aligned but you feel you would be a great addition to the team, we’d love to hear from you.
We’re a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!
We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!
Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.
