Job description
Job Title: Marketing Operations Manager
Location: Remote Canada
About Centric Software:
Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease.
From concept to production, our software solutions streamline the journey of bringing products to life. We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility. www.centricsoftware.com
Job Summary
We are looking for a Marketing Operations Manager to lead and optimize marketing operations across the Americas. This role is key to executing our marketing and communications strategies while driving acquisition, pipeline development, and revenue growth. In today’s dynamic landscape where B2B and B2C strategies converge, creativity and technology fuel our marketing innovation. If this excites you, we’d love to have you join our team!
Key Responsibilities
- Lead marketing automation strategies and manage a pool of freelancers to ensure high-quality execution.
- Collaborate with Field Marketing and Content teams to develop and implement marketing campaigns, ensuring seamless integration across channels.
- Utilize tools like Pardot Marketing Automation, Salesforce CRM, and CMS platforms to create engaging nurturing campaigns, email sequences, digital ads, and social media strategies.
- Optimize database integrity in Salesforce by maintaining clean data, running reports, and analyzing key metrics to drive marketing opportunities.
- Execute and manage online advertising campaigns (email marketing, social media, and digital display advertising) in partnership with field and content marketing teams.
- Track marketing-qualified leads (MQLs) and sales-accepted leads (SALs), ensuring effective conversion strategies.
- Continuously assess engagement data to refine acquisition efforts and maximize marketing impact.
- Drive innovation, identify new opportunities to expand reach, and implement cutting-edge solutions to enhance marketing effectiveness.
- Maintain compliance with data integrity regulations, monitor opt-outs, subscription management, and email deliverability.
- Manage CRM data imports efficiently while providing general marketing support as needed.
- Lead a Local SEO Specialist, providing strategic guidance and ensuring alignment with marketing objectives.
Required Skills & Qualifications
- 8+ years of experience in Marketing Operations within B2B/B2C marketing, preferably in the software/IT industry.
- Strong project management skills and experience working in software vending companies (preferred).
- Advanced expertise with marketing platforms such as Pardot, Marketo, Eloqua, WordPress, and CRM systems like Salesforce or SugarCRM.
- Fast learner with the ability to manage multiple projects in a deadline-driven environment.
- Creative problem solver, you’re someone who brings solutions, not just challenges.
- Detail-oriented and strategic, with a results-driven approach to marketing operations.
- Exceptional organizational and analytical skills, with the ability to drive ROI-focused initiatives.
- A positive, energetic, and collaborative team player who thrives in a fast-paced setting.
- Languages: Fluent in English; additional languages are a plus.
- Bonus: If you’ve read this sentence, start your application cover letter with “Howdy Centric” to stand out!
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
