Job description
We’re looking for a detail-oriented and tech-savvy Marketing Operations Specialist to join our growing Digital Strategy team. In this role, you’ll support the setup and execution of digital marketing campaigns, help maintain clean marketing data, and assist with reporting and platform configuration. This is a great opportunity for someone early in their marketing operations career who enjoys learning, problem-solving, and working with modern martech tools.
What You’ll Do
- Build and launch Marketo campaigns, including emails, landing pages, forms, and engagement programs.
- Manage program templates and maintain scalable architecture within Marketo to support campaign efficiency.
- Create and manage lists, segments, workflows, and lead lifecycle stages within Marketo.
- Assist in the execution of multichannel campaigns (email, social, paid) by supporting setup, QA, and tracking.
- Monitor campaign performance and assist with building dashboards and reports in tools like Marketo or Google Data Studio.
- Help troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, and attribution setup.
- Maintain and clean marketing databases, including contact deduplication, list segmentation, and data imports.
- Collaborate with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time.
- Conduct research into new martech tools, process improvements, and marketing operations best practices.
- Support other digital marketing tasks as needed.
Who You Are
- You have hands-on experience building and managing campaigns in Marketo and are confident working across its key modules—email programs, smart campaigns, landing pages, forms, nurture campaigns, and events.
- You understand how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows in Marketo.
- You’re comfortable auditing data flows between Marketo and CRM platforms (like Salesforce or other CRMs) and digging into issues around sync errors or attribution problems.
- You have experience supporting and analyzing campaign performance analysis by configuring UTMs, integrating tracking pixels, and contributing to reporting frameworks.
- You have strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines.
- You’re a clear communicator who can work collaboratively across teams and take initiative when something needs doing.
- You are fluent in English (Spanish or French is a bonus).
- Bonus if you have experience in B2B or agency environments.
Perks & Benefits
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- Paid parental leave
- 401(k) plan to help save for your future
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
- Monthly team bonding sessions
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
$70,000 - $80,000 a year
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal-opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
