Summary
PPM Works is a consulting firm seeking a Marketing Senior Associate to join their team. The Marketing Senior Associate will be responsible for developing and implementing marketing initiatives, conducting market research, managing digital marketing campaigns, creating content, working with the sales team on lead generation, and tracking ROI. The candidate must have a Bachelor's degree in Marketing or related field, 3-5 years of experience in marketing, strong project management skills, experience with digital marketing tools, excellent communication skills, be a creative thinker, and able to learn new skills quickly. This is a remote position within the United States with a competitive salary and benefits package.
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of experience in a marketing role, preferably in a consulting services or B2B environment
- Strong project management skills and ability to multitask in a fast-paced environment
- Experience with digital marketing tools, such as Google Analytics, Google Tag Manager, Bing Analytics, CRM systems and more
- Excellent written and verbal communication skills
- Creative thinker with the ability to develop innovative marketing solutions
- Work with the sales team to identify areas for improvement in the lead qualification process and implement changes to improve conversion rates
- Hunger to learn new skills and able to pick up skills and concepts quickly
Responsibilities
- Execute comprehensive marketing plans that align with the company's business goals and objectives
- Conduct market research and analyze data to identify market trends, customer needs, and competitive landscape
- Develop and manage digital marketing campaigns across various channels, including email, social media, and search engines
- Create content for marketing collateral, website, and social media platforms that aligns with the company's brand messaging and tone
- Work with the sales team to develop lead generation campaigns that support revenue growth
- Track ROI to ensure marketing initiatives are effective
- Maintain the company website and add or edit pages as needed
Benefits
- Competitive salary
- Benefits package
- Opportunities for career growth
