Job description
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
EMEA Marketing Specialist
The EMEA Marketing Specialist will support with the coordination, planning and execution of customer focussed activities and events - both virtual and in person. In this role, you will support in driving demand to help the sales and account management teams prospect effectively and accelerate their pipeline and expand reach within existing customer accounts. This role sits within the global customer and field marketing team.
Flexibility to travel approximately 10% of the time for events, and attend meetings in the Reading office with the local team.
Day to day responsibilities:
- Support the coordination and delivery of regional in-person and virtual events (including roundtables, executive dinners, meet-ups, and conferences) to engage, educate, and deepen relationships with existing customers, driving growth through upsell and cross-sell opportunities.
- Assist in the execution of Account-Based Marketing (ABM) campaigns by organising targeted customer events and touchpoints that generate pipeline and elevate customer engagement metrics.
- Partner with Business Development, Sales, and Channel teams to ensure tight alignment in inviting customers, supporting follow-up, and maximising customer value at every event and touchpoint.
- Work closely with marketing operations and field marketing teams to track, report, and analyse the performance of events and engagement programs, using insights to refine future approaches.
- Ensure event activity is fully integrated with digital campaigns, collaborating with global performance marketing to amplify reach and impact, and sharing customer engagement best practices across teams.
- Manage external vendors and agencies as needed to deliver high-quality customer experiences before, during, and after events.
- Support the team with field related admin tasks such as raising PO’s, updating the budget, and submitting requests for marketing operations.
What you’ll need to be successful:
- Degree educated or QBE with ideally 3+ years B2B technology marketing experience
- Experience in supporting the end to end execution of events, both in person and digitally
- Previous experience in IT; ideally in a SaaS environment a “nice to have”
- Able to manage multiple projects, timelines, and event details simultaneously.
- Meticulous attention to detail, especially regarding event logistics and follow-up.
- Ability to work very independently and collaborate with cross-functional teams in a fast-paced environment
- Builds rapport easily with internal and external stakeholders
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, colour, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.
