Job description
What We Do
We’re a marketing software company that serves small business owners, primarily financial advisors, and insurance agents. About 40,000 small businesses use our tools to build websites and send out our content. Generally, these businesses don’t have marketing departments but are growth-minded enough to know they need to market themselves.
We help them do just that. We work together to create beautiful website designs, automated marketing tools, and award-winning educational content for them. The end goal is to help them build better relationships with their clients with less hands-on effort.
About Our Culture
FMG started over a decade ago and now has 300+ (and growing!) employees spread out across the globe. We embrace a fast-paced, results-oriented culture, and focus on a healthy work/life balance. We value collaboration and open, thoughtful communication. We believe work should be both engaging and challenging, mixed with a good sense of humor.
Our goal is to invest in motivated, successful individuals and watch them succeed both inside and outside of work. We’re building a winning team of A+ players and we hope you’ll be next to join us.
Our Commitment to Diversity, Equity, and Inclusion
At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to diversity and inclusion in our employees, services, and products, as well as in the communities in which we live and work.
Our Employee Benefits
FMG strives to be a top-tier employer. We continually evaluate our benefits and total compensation packages to ensure we offer our employees the most competitive package we can provide.
- Generous paid Holiday schedule with a paid Winter Holiday Shutdown week
- Comprehensive paid time off policies including vacation, sick, parental, and bereavement leave.
- Robust Insurance Plan including:
- Medical with $0 co-pay Telehealth plan
- Dental
- Vision
- Health Savings Account (HSA) with generous employer contributions
- Flexible Spending Accounts (FSA)
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
- Company-paid Short & Long Term Disability coverage
- Company-paid Employee Assistance Program (EAP)
- Matching 401(k) with immediate full vesting
- Employee Events Committee that plans fun in-person and virtual events
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
- Internet & Gym Reimbursement!
- Work computer equipment is provided to help you succeed :)
About the Role
FMG is a dynamic and fast-paced marketing team, and we’re looking for a highly skilled HubSpot Marketing Specialist to be a core driver of our digital marketing success. We need someone who can hit the ground running, translating marketing goals into effective HubSpot strategies and executing them with precision. If you thrive in a fluid environment, are passionate about optimizing campaigns, automating processes, and leveraging data for impactful decisions, you’ll find your home with us.
The HubSpot Marketing Specialist will be a critical, hands-on player in the entire lifecycle of our digital marketing campaigns within HubSpot. This multifaceted role encompasses both the front-end execution – ensuring our campaigns are visually appealing, engaging, and optimized for conversion – and the back-end operational integrity, focusing on automation, data management, and insightful reporting. You’ll ensure our marketing efforts are not only trackable and scalable but also deeply impactful, contributing directly to pipeline and revenue.
Compensation This position offers $55,000-$65,000 based on experience and qualifications.
Primary Responsibilities & Expectations
Email Marketing:
- Create, schedule, and optimize engaging email campaigns for various purposes (nurture, announcements, promotions) from inception to deployment.
- Collaborate closely with the marketing team to develop and implement new email templates and ensure brand consistency.
- Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements.
Landing Pages & Forms:
- Design, build, and optimize high-converting landing pages and forms within HubSpot, ensuring seamless user experience.
- Work with the marketing team to ensure all landing pages align with brand guidelines and campaign objectives.
- Conduct A/B testing on landing page elements to maximize lead generation.
Campaigns & Attribution:
- Set up new marketing campaigns within HubSpot, ensuring all necessary assets (emails, landing pages, forms, CTAs) are linked correctly.
- Ensure proper attribution tracking is in place for all content-related touchpoints to measure marketing impact.
- Develop and present clear campaign attribution reports to showcase the full customer journey and marketing’s influence on pipeline and revenue.
- Fully understand campaign influence in HubSpot and identify marketing touchpoints that influence leads and revenue.
Segmentation:
- Develop and manage targeted audience lists based on marketing team needs, leveraging existing data and collaborating with the data team.
CTAs (Calls-to-Action):
- Develop, implement, and continuously test HubSpot CTAs to improve conversion rates across various marketing assets.
Personalization Features:
- Leverage HubSpot’s smart content and dynamic email features to create highly personalized user experiences and increase engagement.
- Contribute to the overall personalization strategy.
UTM Tracking & Ad Spend:
- Create and manage UTM tracking parameters for all campaigns to ensure accurate source attribution.
- Monitor and report on paid media performance and budget utilization within HubSpot, linking ad spend to campaign performance.
Marketing Events (Support):
- Support marketing events by creating registration pages, confirmation emails, and engagement tracking mechanisms within HubSpot.
Access to a private & secure workspace, free from distractions
Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Skills and Qualifications
- 3+ years of hands-on, in-depth experience with HubSpot Marketing Hub, demonstrating proficiency across campaign execution, automation, reporting, and data management.
- Proven ability to design and optimize engaging email campaigns and high-converting landing pages.
- Strong understanding of email marketing best practices, segmentation, and lead nurturing.
- Strong understanding of campaign attribution models, with proven experience in measuring marketing impact on pipeline and revenue.
- Proven experience with UTM tracking and linking paid media data to HubSpot for comprehensive reporting.
- Familiarity with A/B testing methodologies for continuous optimization.
- Excellent collaboration skills, with a proven ability to work effectively with marketing, creative, and data teams.
- Strong communication skills, both written and verbal, particularly when explaining technical concepts or data insights.
- HubSpot certifications (e.g., Inbound Marketing, Email Marketing, Content Marketing, Marketing Software, Reporting and Analytics) are highly desirable.
FMG is proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information. If you require accommodation to complete the application or interview process, please contact [email protected].
You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/
