Job description
About Fella & Delilah
Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight.
Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.
We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.
GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. we’ve just hit $70M ARR, grown >2000x since Aug 2021, fast approaching 20,000 active subscribers, and we’ve been cashflow positive for the last 21mo. lots going on
Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4
We’re backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venture-builder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
The opportunity as Media Buyer
We are building a world-class team.
As Elite Media Buyer at Fella + Delilah, you’ll serve as a strategic cornerstone of our growth engine, working directly with our leadership team to architect and drive our multi-million dollar paid acquisition strategy.
You’ll be the mastermind behind our Meta ecosystem, leveraging your proven track record of scaling DTC brands beyond $1M monthly spend while maintaining and improving profitability metrics. Your sophisticated understanding of Meta’s algorithm, creative strategy, and audience architecture will drive breakthrough performance at scale.
While your Meta expertise is paramount, you’ll also bring your advanced Google Ads knowledge to bear, collaborating on campaigns that complement our overall acquisition strategy and deliver consistent ROAS across the customer journey.
As a seasoned media strategist, you’ll identify untapped channel opportunities across emerging platforms, implementing test-and-learn frameworks that rapidly validate new acquisition sources with the potential to drive significant revenue growth.
Your data-driven insights and forecasting capabilities will directly influence company-wide strategy, as you partner with our Head of Growth to establish the paid acquisition roadmap that will accelerate our trajectory toward serving 10 million customers by 2028.
This is a full-time remote role.
You’ll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright)
Key Responsibilities
Straight away
Own Meta Campaigns
Take over: Assume full responsibility for our $2M+ monthly Meta budget, relieving the Head of Growth from day-to-day management.
Scale: Identify opportunities to increase spend while maintaining or improving profitability metrics.
Fortify: Implement robust Business Manager and ad account architecture to mitigate risks, ensuring redundancy and continuity plans are in place to protect our advertising capabilities.
Optimize: Refine campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem.
Partner on Google Ads Strategy
Collaborate: Work closely with our existing Google Ads specialist to align Meta and Google strategies for maximum synergy.
Share strategic insights and best practices from your Meta expertise to help scale our Google Ads performance to new heights.
Integrate: Ensure cohesive messaging and audience targeting across platforms to create seamless customer journeys.
In the near future
Strategic Media Planning - Develop comprehensive media strategy with Meta at the core, supporting our ambitious growth targets through 2028.
Creative Direction - Partner with our in-house creative team to ensure ad assets are optimized for performance at scale across all platforms.
Explore Strategic Channels
Identify: Evaluate potential new acquisition channels that could supplement our Meta-centric approach.
Test: Implement small-scale tests to assess viability before significant investment.
Need to have
Elite Meta Expertise: 5+ years scaling DTC brands on Meta platforms to $1M+ monthly spend while maintaining profitable ROAS. Demonstrated mastery of Meta’s ad ecosystem with case studies showing successful scaling from 6 to 7+ figure monthly budgets for individual brands.
Proven Performance History: Verifiable track record of managing $2M+ monthly ad spend across channels with consistent delivery of acquisition targets and profitability metrics for high-growth DTC brands.
Strategic Budget Management: Experience owning multi-million dollar annual media budgets with responsibility for performance forecasting, spend pacing, and continuous ROAS optimization at scale.
Advanced Google Ads Proficiency: 4+ years successfully managing Google Ads campaigns across search, display, and video formats with demonstrable results in supporting and complementing primary Meta acquisition strategy.
Creative Performance Optimization: Expert understanding of creative strategy for high-volume accounts, including systematic testing methodologies that consistently produce winning ad concepts capable of driving performance at scale.
High-Growth Experience: Proven success driving customer acquisition during rapid scaling phases for DTC companies, with ability to maintain performance while significantly increasing spend month over month.
Vertical Expertise: Previous experience in relevant consumer sectors with transferable audience and acquisition knowledge applicable to our growth trajectory.
Nice to have
GLP-1/Healthcare Experience: Previous success scaling paid media for GLP-1 weight management or telehealth brands, with deep understanding of healthcare compliance requirements and messaging nuances in regulated environments.
Creative Direction: Experience collaborating with in-house and agency creative teams to develop high-performing ad concepts based on performance data and audience insights.
Media Mix Modelling: Proficiency with advanced attribution methodologies that accurately measure cross-channel impacts and inform strategic budget allocation decisions.
Executive Communication: Strong ability to translate complex marketing metrics into clear business impact narratives for leadership team and investors.
Team Leadership: Track record of building and developing high-performing paid media teams in fast-scaling DTC organizations.
Competitive Intelligence: Sophisticated understanding of competitive landscape monitoring and the ability to identify strategic opportunities ahead of market shifts.
Our cultural standards
These are the core cultural standards to which we hold ourselves & our team-members at Fella:
Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a f ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*
Compensation & Benefits
Compensation: $100-200kyr total compensation (salary + equity)
Vacation: generous PTO with a yearly minimum (>2wks/yr)
Remote: our team is fully distributed across the world and functions fully remotely
Healthcare: comprehensive medical insurance
Personal development: budget for books, courses, coaching
Personal wellness: budget for gym, health apps
What are we missing? We’re still early so you get to shape our culture.
