Job description
iSchool is a premier online education platform that focuses on empowering K-12 students with coding and artificial intelligence skills. We are on the lookout for a Senior Media Buyer to spearhead our advertising initiatives. In this role, you will be tasked with managing and optimizing our media buying efforts across various digital channels, playing a crucial role in increasing our reach and enrollments.
Key Responsibilities:
Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising.
Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI.
Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives.
Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities.
Negotiate and manage relationships with media vendors to secure the best rates and placements.
Create regular performance reports and present insights and recommendations to stakeholders.
Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning.
Education: Bachelor’s degree in Marketing, Advertising, or a related field.
Experience: 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector.
Skills: Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads) and strong analytical skills for data interpretation.
Creativity: A knack for developing engaging ad copy and visuals that resonate with target audiences.
Negotiation: Strong negotiation skills to secure optimal media buys.
Leadership: Proven experience in leading and developing a team.
Adaptability: Ability to thrive in a fast-paced, ever-changing environment.
Insightful: Up-to-date knowledge of digital marketing trends and best practices.
Competitive salary + performance-based bonuses.
Flexible work environment (remote/hybrid).
Career growth opportunities in a fast-growing EdTech company.
Ongoing training & professional development.
