Job description
Company Description
Our client is a fast-growing platform supporting small businesses and hourly teams with tools for scheduling, payroll, and communication. With over 100,000 businesses relying on their solutions, the internal creative team plays a critical role in shaping the brand.
Job Description
Duration: 3-6 months with potential for extension
Location: Remote in the US
Hours/wk: 15–20 hrs/week (depending on project phase)
Hourly Rate: $65-75/hr
Concept & Messaging Development
● Craft compelling copy for mobile-first ads (video, static, and carousel formats) that drive clear calls to action
● Develop and iterate on headline, body, and CTA copy that balances clarity, urgency, and brand tone
● Tailor messaging for Meta, LinkedIn, and other B2B paid media placements
Test & Learn Optimization
● Write multiple messaging variations per concept to test themes, structures, and emotional levers
● Partner with Growth and Brand teams to define and refine copy testing frameworks
Creative Collaboration
● Work closely with the Art Director and Homebase stakeholders to build aligned concepts
● Help refine briefs and clarify performance hypotheses to strengthen creative outputs
Content Remixing & Efficiency
● Adapt existing copy and messaging frameworks for new formats ● Support ongoing optimization based on data learnings and evolving brand goals
Key Characteristics:
● Insight-driven and creative — understands how to match copy to funnel stage and user mindset
● Agile and open to feedback, thrives in test–iterate–optimize cycles ● Strong collaborator with design partners and marketing strategists
Qualifications
● 5+ years writing ad copy for performance channels, ideally within growth marketing or DTC/B2B tech
● Proven success with copy that converts in paid social environments (Meta, LinkedIn, etc.)
● Experience creating content for both brand and performance goals simultaneously
● Experience with rapid optimization and test-and-learn creative environments
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
