Job description
Most companies claim to have the best people. We say to them, “Keep dreaming.” Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It’s our people that make BDA the top global Merchandise Agency to work for.
National Account Director – Beverage Industry
Hybrid from one of our offices (Woodinville, Atlanta, Austin, Dallas, or Troy) or Remote
Are you a seasoned leader ready to own the strategy and execution of $30M+ in revenue across national beverage accounts? At BDA, we are looking for a National Account Manager/Director to take charge of a high-profile book of business within the Beverage Industry. This role leads a team of 6–8 direct reports and oversees complex brand and merchandising initiatives across 50+ supplier programs. It requires sharp strategic thinking, inspiring leadership, and polished executive presence—along with the agility to thrive in an extremely fast-paced, high-growth environment.
Your Impact:
As a National Account Director, you will be the primary driver of large-scale client success. You’ll lead internal teams, mentor up-and-coming talent, influence supplier partnerships, and steer brand direction—all while ensuring smooth, scalable delivery for enterprise beverage clients. Your ability to guide through change with positivity and resilience will help maintain and evolve a strong, results-driven culture through periods of company growth and transformation.
What You’ll Do:
- Own the day-to-day relationship and strategic direction of national beverage accounts with $30M+ in annual revenue.
- Manage, mentor, and inspire a team of 7–8 account management professionals, creating a collaborative culture focused on delivery and development.
- Guide clients through customized promotional merchandise solutions that reflect their goals, brand, and evolving market needs.
- Balance and lead 50+ active supplier initiatives while ensuring alignment with brand and merchandise strategies.
- Will travel to various customer sites and for various events – as much as 45% travel.
- Drive change management efforts, maintaining team morale and positive outcomes during growth, restructuring, or evolving priorities.
- Represent BDA with polish and credibility in executive-level presentations, business reviews, and strategy discussions.
- Deliver business insights and performance results through compelling proposals and data-driven storytelling.
- Serve as an escalation point for both clients and internal stakeholders, resolving issues with urgency and professionalism.
- Collaborate across internal teams (logistics, production, design, etc.) to ensure timely and high-quality program execution.
- Analyze financial reports, gross margins, and client sales performance to inform smart, scalable decision-making.
- Support hiring, performance management, and ongoing development of your direct reports.
- Partner with the Director on forecasting, business planning, and revenue growth for your account portfolio.
What You Bring:
- 10+ years of experience in enterprise account management, sales leadership, or national program oversight within the Beverage Industry (Beverage Industry is a requirement)
- 5-8 years, proven success leading or mentoring 5+ ICs through periods of rapid company growth and organizational change.
- Experience managing multi-million-dollar beverage industry accounts (ideally $25M+) with complex internal and external stakeholder relationships.
- Strong knowledge of supplier relationship management, particularly across merchandise and brand strategy initiatives.
- Executive-level presentation skills with a commanding, polished presence and a strategic, creative communication style.
- Experience in promotional merchandise strongly preferred.
- Ability to manage multiple complex projects under tight deadlines in a dynamic, high-velocity environment.
- Demonstrated track record of maintaining positive culture and team performance during times of ambiguity or change.
- Financial acumen including margin analysis, forecasting, and sales performance tracking.
- Proficiency with CRM and order management systems (Salesforce preferred) and MS Office tools.
Traits That Make You a Fit:
- You are an Inspiring leader who leads by example with clarity, optimism, and decisiveness.
- Expert multitasker who thrives in fast-paced, results oriented, performance culture.
- Creative thinker with sharp business instincts and brand alignment savvy.
- Client-first attitude and strong collaboration skills.
- Adaptable, accountable, and driven to deliver world-class results—every time.
Join BDA and be part of a team that doesn’t just move fast—we move forward, together. If you’re energized by opportunity, inspired by people, and committed to making a measurable impact, we’d love to meet you.
Our Core Values:
- BDA is a Team and a Family
- Always Strive to Be The Best
- Entrepreneurial Spirit
- Tigger Attitude
- Work Hard, Play Hard
- Make It Happen the Best Way
- Total Client Affinity & Advocacy
Ready to Apply?
Apply now and if you haven’t already, check out (follow) us:
- Instagram: https://www.instagram.com/bda_inc/
- Careers Page: https://www.bdainc.com/careers/
- LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/
Want to learn more? So much to explore
- Instagram: https://www.instagram.com/bda_inc/
- BDA Careers Page: https://www.bdainc.com/careers/
- LinkedIn – BDA page: https://www.linkedin.com/company/bdainc/
- swagup (a BDA company) end-to-end Merch Ecommerce site: https://www.swagup.com/
- Idea Planet (a BDA company): https://www.ideaplanetlp.com/about
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We are pleased to share the base salary range for this position is $92,000 to $130,000 plus a performance-based bonus structure tied to revenue growth. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.
BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.
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For more information:
www.bdainc.com
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Must be 18 years or older to apply.
