Job description
About Wellmore Holdings
Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).
Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com
Location/Workplace
Remote, based in Ontario
About the Role
As a National Channel Manager at Wellmore, you will be responsible for developing and implementing sales strategies, achieving monthly sales targets, and initiating and maintaining ongoing relationships with existing and potential customers on a national scope for our Costco and Walmart channels. For this role, we are seeking those who have strong leadership capabilities, experience in negotiating and forecasting and a proven track record of meeting and exceeding sales targets within the retail landscape.
What You’ll Do
Meet/over-deliver assigned forecast targets
Develop and execute channel specific joint-business plans that align with corporate and customer specific goals and objectives
Create and execute promotions based on ROI, historical performance, and consumption data
Develop channel specific product launch plans and presentations that align with corporate and customer specific objectives
Understand importance of marketplace pricing & ensure customers follow recommend pricing guidelines and adhere to AMPS/4Ps
Develop best-in-class business relationships with each customer. Provide leadership as a trusted business-partner
Attend customer specific trade shows/national meetings as required
Accurately forecast sales in units and dollars and provide monthly updates to the Operations teams and other internal stakeholders
Accurately forecast and effectively manage trade spend budgets to achieve sales target without overspending
Build and maintain strong cross-functional relationships to include Marketing, Finance, Supply Chain
Build strong relationships in the C&G channel, regional operators, (Petro, Shell, etc) and distributor networks (ex: Core-Mark, McLane, Federated, Wallace & Carey).
Skillfully navigate foodservice buyers (Sysco, GFS, Compass, Aramark) and high-volume vending/wholesale accounts.
Ability to tailor RTD execution by channel and customer vertical.
What We’re Looking For
Bachelor’s Degree in Marketing or Business preferred (equivalent experience will be considered)
4+ years Consumer Packaged Goods (CPG) sales experience required
Negotiation and effective presentation skills are critical
Proficient in Microsoft Excel, Word, and Powerpoint
Commercial & Analytical Acumen: Strong ability to leverage data and insights from platforms such as IRI, Nielsen, Flintfox, and Dunnhumby to craft compelling business cases and develop customer-specific programs.
ROI-Driven Decision Making: Experience in ROI modeling to assess program effectiveness and support negotiation of favorable terms.
Entrepreneurial Operator: Demonstrated ability to act as both a builder and executor—beyond relationship management—with a focus on delivering impact.
Field Execution Expertise: Deep knowledge of retail execution strategies, including display, merchandising, and in-store tactics that drive velocity, especially in small-format environments.
Account Management Experience: 5–7 years of national account management experience engaging with category managers and buyers at strategic customers across Food, Mass, CPG, and Foodservice channels.
Proven Sales Performance: Established record of meeting or exceeding sales goals and driving measurable business growth.
Analytical Proficiency: Advanced analytical skills with hands-on experience using IRI and/or Nielsen data to guide strategy and evaluate performance.
Strategic & Creative Thinking: Strong problem-solving ability with a strategic mindset and creative approach to overcoming challenges.
Independent & Collaborative: Comfortable working autonomously while also contributing meaningfully within cross-functional teams.
Cultural & Brand Alignment: Passionate, energetic, and culturally attuned individuals who naturally represent and advocate for the brand.
Ownership Mentality: Thrives in environments that reward accountability, independence, and proactive engagement in the field.
PERKS & BENEFITS
Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in. Some of our benefits & perks for full-time employees include:
Comprehensive Health Benefits
401K with a generous match & RRSP/DPSP (CAN)
Generous Paid Time Off and Holidays
Telemedicine & Employee Assistance Program (EAP) resources
Paid Parental Leave (primary & non-primary)
Short-term and Long-term disability
Education, Fitness & BeWell Flex Funds
Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
Employee Referral Program
Free Product across all brands!
The annual base salary range for this position is $110,000-$130,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Wellmore is committed to offering reasonable accommodation to job applicants with disabilities. Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
