Paid Media Specialist

  • Remote - Colombia

Remote

Marketing

Mid-level

Job description

If you’re looking for an exciting challenge in the field of paid media and want to be part of a talented and united team, we look forward to your application!

We are seeking an Ads Account Specialist with expertise in creating and managing profitable campaigns for lead-generation businesses.

In this role, you’ll Manage and optimize Ads campaigns ensuring the use of effective campaign structures and bidding strategies.

Key responsabilities

  • Manage, develop and optimize the paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and more.

  • Conduct keyword, audience, and competitor research.

  • Continuously track campaign results in HubSpot CRM and link campaigns to CRMs and verify that leads are being delivered correctly.

  • Stay up-to-date on the latest trends and best practices in paid media and apply this knowledge to daily work.

  • Collaborate closely with other internal teams, such as creative and data analytics, to ensure efficient campaign execution.

  • Create standardized reports and customized reports in presentations.

  • Conduct market research and data analysis to identify campaign optimization opportunities.

  • Demonstrate problem-solving abilities by tackling challenges independently, taking initiative to overcome obstacles, and asking for support only when necessary.

  • Ability to write polished, persuasive ad copies.

  • Contribute to testing strategies that drive campaign improvements.

  • Proactively manage workload across multiple accounts and deliver on-time.

  • Fluent in English — oral and written communication.

  • Strong skills and 3–5 years of hands-on paid media experience Google Ads and LinkedIn Ads (Facebook is a plus).

  • Knowledge of using and linking campaigns with HubSpot.

  • Strong analytical skills and the ability to interpret and utilize data to make informed decisions.

  • Ability to work in a team and manage multiple projects simultaneously.

  • Results-oriented and able to work in a dynamic and constantly evolving environment.

  • Passion for digital marketing and a desire to stay up-to-date on the latest trends and developments.

  • Comfort with campaign budgeting, bidding, and A/B testing methodologies.

  • Excellent communication, critical thinking, and a self-starter attitude.

  • Proficiency in reporting: Looker Studio, Excel/Google Sheets.

  • Remote work.

  • 13 floating holiday.

  • 15 vacation days per year completed.

  • Good working environment.

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