Job description
A leading company in the fitness industry dedicated to empowering individuals through innovative training solutions. As they expand their digital marketing efforts, they are seeking a Paid Media Specialist with deep expertise in Amazon Ads (PPC & DSP) to manage, optimize, and scale their paid media campaigns.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Amazon Ads Strategy & Execution: Plan, launch, and optimize high-performing Amazon PPC and DSP campaigns to drive sales and brand visibility.
Campaign Optimization: Continuously refine bidding strategies, audience targeting, and keyword selection to maximize ROI and efficiency.
Data-Driven Decision Making: Leverage analytics and reporting tools to track performance and optimize campaigns based on key metrics.
A/B Testing & Experimentation: Conduct A/B tests on ad creatives, copy, and targeting to enhance campaign performance.
Amazon DSP Mastery: Develop and execute Amazon Demand-Side Platform (DSP) strategies for retargeting and prospecting audiences.
Budget Management: Manage and allocate a six-figure annual budget effectively across various Amazon advertising formats.
Competitive Analysis: Monitor market trends, analyze competitor activity, and implement strategies to gain a competitive edge.
Collaboration: Work closely with creative, brand, and performance marketing teams to develop impactful ad assets and optimize conversion rates.
Experience Required:
Minimum 3+ years managing Amazon Ads (PPC & DSP) with a track record of driving measurable results.
Deep expertise in Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
Experience in campaign buildout, bid strategy optimization, audience segmentation, and keyword research for Amazon Ads.
Proven success managing six-figure Amazon ad budgets.
Strong analytical skills with experience using Amazon Advertising Console, Amazon DSP, Helium 10, Pacvue, Perpetua, or similar tools.
Experience in eCommerce and direct-to-consumer (DTC) businesses.
Strong skills in Google Sheets/Excel for reporting and performance tracking.
Bonus Qualifications:
Experience with external traffic sources (Google Ads, Facebook Ads) driving traffic to Amazon.
Amazon Attribution and Post Purchase Analytics knowledge.
Familiarity with Amazon Seller Central and Vendor Central.
Background in subscription-based or high-ticket Amazon product marketing.
Agency experience managing multiple Amazon accounts.
Culture Fit:
Strategic & Analytical Thinker: You make decisions based on data and performance insights rather than assumptions.
Proactive Problem-Solver: You continuously seek ways to improve efficiency, scalability, and results.
Clear Communicator: You can break down complex Amazon ad strategies into simple, actionable insights.
Business-Minded: You understand the connection between paid media, profitability, and overall business growth.
What Success Looks Like:
Optimized Amazon Performance: Increased ROAS and lower ACoS through strategic campaign management.
Data-Backed Scaling: Efficiently scaling campaigns with data-driven insights and testing methodologies.
Strategic Budget Allocation: Maximizing ad spend efficiency while ensuring profitability.
Cross-Team Collaboration: Seamlessly working with internal teams to enhance campaign performance.
Opportunity
This is an exciting opportunity to own and scale Amazon Ads strategy for a fast-growing brand in the fitness industry. If you’re a highly skilled Amazon Paid Media Specialist ready to take on a pivotal role, we’d love to hear from you!
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
