Job description
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
What You’ll Do
- Marketing Topic Lead: You will work with the country manager and key stakeholders to build a marketing strategy and marketing mix tailored to the Taiwan and Hong Kong market, focusing on long-term growth objectives.
- Channel Oversight: You will oversee and optimize key marketing channels, including digital, social media, email, content, traditional advertising, and performance marketing. Regularly review, audit, and plan strategies to ensure high ROI and channel effectiveness.
- Channel Growth & Expansion: You will identify and pursue growth opportunities across both existing and new channels to expand the business. Drive performance marketing initiatives as the primary media buyer, ensuring efficiency and results.
- Customer Journey & Funnel Optimization: You will define and implement the customer journey strategy, enhancing the effectiveness of the marketing funnel and ensuring an aligned experience from awareness to conversion.
- Team Leadership & Development: You will lead, mentor, and develop the Taiwan marketing team, fostering a collaborative and high-performing environment. You will upskill the team in the latest marketing techniques to ensure superior results and continuous improvement.
- Process Improvement & Problem Solving: You will build and refine processes to detect points of improvement early on and take corrective action to optimize campaign performance.
Who We’re Looking For
- You must be willing to relocate to Shanghai, China.
- You have a minimum of 6 years of experience in performance marketing and influencer marketing, with a demonstrated track record in developing and implementing successful marketing strategies.
- You have a minimum of 2 years of experience in a leadership role, preferably in managing and motivating a high-performing marketing team.
- You demonstrate a proficiency in various marketing platforms and tools, including digital marketing, social media, content management systems, and analytics tools.
- You have strong analytical skills to interpret marketing data and make informed decisions.
- You have exceptional communication skills, both written and verbal, with proficiency in conveying marketing strategies and results to team members and stakeholders in English and Mandarin Chinese.
- You have the ability to thrive in a fast-paced, dynamic environment and respond effectively to shifting priorities; showing flexibility and adaptability to meet new challenges and embrace changes in the market or within the company
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you’re willing to go all in. Only if you’re willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
