Performance Marketing Specialist

Job description

TL;DR

CPA, CPM, CPSQL, CAC, CHURN, PIPELINE, MRR, ARR, CTR…

If these abbreviations make perfect sense to you and you’re ready to take on exciting challenges at one of Europe’s most dynamic scale-ups, then let’s talk! 🚀

At Pleo, we’re redefining how companies manage their spending—our software empowers teams across Europe with better control and visibility over their financial workflows. Thousands of companies already love what we do, and we have big plans to scale even further. That’s where you come in.

We’re looking for a Performance Marketing Specialist to supercharge our paid social efforts on LinkedIn. If you’re someone who thrives on hitting ambitious goals, works with precision, and generates big results with even bigger budgets, this is your moment.

Things you’ll be doing:

• Manage LinkedIn paid social campaigns from start to finish, driving our paid acquisition strategy day-to-day
• Maximizing ad-LTV, collaborating with Creative Producers to deliver insights that shape new creative iterations
• Collaborate closely with world-class in-house teams like Creative Production, Demand Generation, Field Marketing, Brand, and Revenue Operations
• Partnering with Data Analysts to track performance against key metrics like CPA, MRR, LTV:CAC, Payback and more
• Working hand-in-hand with CRO specialists to create a seamless post-click user journey
• Owning and scaling our LinkedIn paid acquisition campaigns across multiple markets
• Work within a team that manages an 8-digit annual budget (€) and directly influence revenue growth in multiple markets
• Generate leads, build pipeline, and contribute to revenue growth
• Experimenting with new ideas and targeting opportunities to drive results by identifying and testing new targeting segments and optimisation strategies

You’ll thrive in this role if you…

• Have proven experience running and optimizing ad campaigns on LinkedIn
• Love digging into data—you know how to read it, interpret it, and turn insights into action for yourself and the team
• Enjoy A/B testing and finding opportunities to optimize targeting segments or unlock new campaign strategies that make an impact
• Have experience managing a 7-digit annual budget (€)
• Bring your curiosity to experiments—we’re always looking to test, improve, and scale through innovative new approaches
• Have demonstrable experience in generating pipeline and revenue - you’re great at connecting marketing efforts to business outcomes
• Are skilled in both data-driven storytelling and spreadsheets, with a passion for analysis to guide your decision-making
• Have dabbled in AI, SQL, Python, or other programming tools that elevate campaign performance (a big bonus)
• Show a strong ability to work independently, taking projects from concept to execution

Show me the benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• Access to MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work 👶

Why join us?

Working at Pleo means you’re working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that’s Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ’d out of Copenhagen means we’re inspired by things like a good work-life balance. If you don’t work in the office with us, we’ll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
• We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn’t able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
• We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
• When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.