Job description
Position: [Fractional] Product Marketing Manager (Equity-Based)
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Reports to: VP, Sales
Compensation: Fair Market Value, Equity-Based Compensation Model
Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you’re not just joining a team; you’re embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that’s exactly what you’ll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.
Role Overview:
As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that effectively position our products and drive customer engagement. You will work closely with cross-functional teams, including product development, sales, and customer success, to create compelling messaging, go-to-market plans, and campaigns that resonate with our target audiences.
Responsibilities:
Conduct market research to understand industry trends, customer needs, and competitive dynamics.
Analyze data to develop insights that guide product positioning and marketing strategies.
Develop and execute comprehensive go-to-market plans for new product launches and feature releases.
Collaborate with product and sales teams to ensure product readiness and market alignment.
Craft compelling product messaging and value propositions that resonate with target audiences.
Develop content such as product briefs, website copy, sales collateral, and presentations.
Plan and execute marketing campaigns to drive product awareness, lead generation, and customer retention.
Manage digital marketing channels, including social media, email marketing, and paid advertising.
Measure and analyze the performance of marketing campaigns and initiatives.
Report on key metrics such as customer acquisition, product adoption, and campaign ROI.
Qualifications
- Education: Bachelor’s Degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in product marketing, preferably in a SaaS environment.
- Strategic Thinking: Ability to create marketing strategies aligned with business goals.
- Communication Skills: Exceptional written and verbal communication skills with a knack for storytelling.
- Analytical Skills: Strong analytical skills with experience using data to inform decisions.
- Project Management: Ability to manage multiple projects and deadlines effectively.
- Collaboration: Experience working closely with product, sales, and marketing teams.
- Tech-Savvy: Familiarity with marketing tools like HubSpot, Google Analytics, and CRM platforms.
Equity-Based Compensation Opportunity:
As part of the SOULCHI team, you’ll take part in our equity-based compensation model, aligning your success with the success of our business. After much research we have found the fairest equity model for a startup. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member’s current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing. This is more than a job; it’s an opportunity to own a piece of the future.
We request you only apply for this position if you believe an equity-based model is the perfect fit for you. A more detailed explanation from the professor who created the model can be found on Youtube, “Pie Slicer Equity Split Software” by Slicing Pie.
We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the [Fractional] Product Marketing Manager (Equity-Based) role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate’s availability and suitability for the role.
Thank you for considering SOULCHI as your future employer.
How to Apply: To apply, please submit your resume and a cover letter detailing your alignment with our mission and the value you can bring to our team. Join our passionate team and be part of a transformative journey to spread virtues, create social impact, and contribute to a more loving and peaceful world. Together, we can harness the power of technology to bring the truth of oneness to the center of societies worldwide.
