Product Marketing Manager

Job description

Storyblok is the enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. It supports the entire content lifecycle—from creation and management to delivery—streamlining workflows, boosting productivity, and ensuring exceptional performance and accessibility. Storyblok frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.

Designed for global scalability and secure collaboration, Storyblok enables teams to deliver seamless, engaging digital experiences at scale. Trusted by leading brands like Oatly, Virgin Media O2, Deliveroo, Renault, and Education First, Storyblok helps businesses of all sizes unlock new opportunities, channels, and markets—delivering a bigger, faster market impact.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

As a Product Marketing Manager at Storyblok, you will play a key role in bridging the gap between product and revenue teams. Your primary responsibility will be to ensure our Sales teams have the positioning, messaging, and tools they need to confidently sell Storyblok’s solutions. You’ll translate product features into customer-facing value propositions, lead the creation of impactful sales enablement assets, and collaborate closely with Product, Sales, and Talent Management & Development Teams to drive go-to-market success.

Your understanding of the B2B SaaS sales cycle, combined with your ability to turn complex technical concepts into compelling narratives, will be central to this role. This is an ideal opportunity for a product marketer who thrives in a fast-paced environment, loves working directly with sales teams, and is passionate about improving conversion and deal velocity through better enablement.

ESSENTIAL JOB FUNCTIONS

• Sales Strategy and Execution: Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development. Identify the tools, training, and messaging needed to support each stage of the sales cycle. Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value. Build feedback loops from the field to refine messaging and assets continuously.
• Messaging, Positioning, and Content Creation: Own and evolve product messaging tailored to different buyer personas and use cases. Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates. Ensure all materials are clear, on-brand, and aligned with current market dynamics. Collaborate with the Design and Content teams to maintain consistency across all touchpoints.
• Persona Development: Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible. Tailor messaging for specific target audiences to maximize resonance and engagement.
• Competitive Intelligence: Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations. Equip Sales with the insights they need to win deals and defend against common objections.
• Performance Tracking and Optimization: Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates. Regularly collect feedback from the Sales team to improve materials and surface new enablement needs. Use data and insights to refine sales strategies and improve overall go-to-market effectiveness.

EDUCATION AND EXPERIENCE

• A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven success creating sales enablement programs and collateral that drive results
• Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
• Experience building messaging frameworks, positioning, and product narratives
• Strong knowledge of competitive intelligence practices and GTM motions
• Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
• Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
• Passion for technology and a deep understanding of customer and user needs in the digital experience space

U.S. Base Salary Range:  $102,000 -  $154,000

At Storyblok, we are committed to equitable compensation and pay transparency. We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles Storyblok also offers a competitive commission structure.

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policyhere.

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

Here is a sneak peek of Storyblok’s Visual Editor

If you need an accommodation for any part of the application process, please email [email protected]