Job description
Description
Sprout Social is looking to hire an Industry Product Marketing Manager II for the Marketing team. This role will report to the Sr. Manager, Product Marketing and is equal parts strategy and execution.
Why join Sprout’s Marketing team?
As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to our Revenue teams, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results, and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.
Our product marketing team is at the core of many strategic initiatives to drive product awareness, growth, and adoption to our customers. The speed of product innovation combined with our strategic partnerships allow us to drive the business with a drumbeat of product launches and campaigns.
. What you’ll do
- You will gain an in-depth understanding and expertise in key industries (including, but not limited to Public Sector, Financial Services, and Healthcare) to be able to identify industry trends, unique customer requirements or preferences and craft tailored product positioning and messaging
- You will build a deep understanding of our products and how they serve customers in these industries in order to develop buyer personas and go-to-market strategies.
- You will partner closely with internal stakeholders (e.g., Field and Channel Marketing, Revenue, and Product Management) to understand these industries, their customer use cases and to distill those insights to use them in a way that drives customer acquisition and product adoption
- You will continually monitor the pipeline and MRR within your key industry areas to identify opportunities for growth and develop strategies to capitalize on them
- You will lead sales and success initiatives directly driving value to customers to increase retention for your key industries
- You will package product capabilities to tell tailored stories to these industries, and build the right collateral to showcase the product to these verticals
- You will influence the product roadmap by sharing industry-specific market and competitive insights with Product teams
What you’ll bring
Sprout Social is looking for an industry product marketer with excellent communication skills with internal partners, a passion for learning and knowledge, and a desire to build new stories and strategies with us. Your skills are part creative, part analytical, and always centered around using qualitative and quantitative analysis to make data-informed decisions. You love digging into research to understand specific customer needs and market trends. You understand how to define KPIs and create plans to hit your goals. You are comfortable working with ambiguity and defining strategies in a high-growth environment.
The minimum qualifications for this role include:
- 4+ years of experience in growth, partner or lifecycle marketing
- 3+ years of industry marketing or product marketing experience
- Exceptional communications skills with cross-functional partners
- Experience analyzing industry trends and translating them into actionable, tailored plans
- Demonstrated success in driving go-to-market campaigns with strong project management skills
Preferred qualifications for this role include:
- Strong storytelling skills with the ability to craft and refine narratives
- Previous experience working in the software/SaaS industry
How you’ll grow
Within 1 month, you’ll plant your roots, including:
Attending two weeks of Sprout Social training to learn the ins and outs of both our company and products
Attending our sales onboarding training to learn how we position our solution and value to customers
Developing a firm understanding of Sprout’s brand positioning, voice and key messages
Getting to know your fellow Product Marketers and meet with key stakeholders across Product, Revenue, Field and Channel Marketing, Customer and Integrated Marketing, and Brand Creative to understand current working relationships
Soaking up knowledge from every team you interact with and asking a lot of questions!
Within 3 months, you’ll start hitting your stride by:
- Familiarizing yourself with Sprout’s go-to-market strategy including our industry-specific revenue teams and their nuances and needs
- Learning about Marketing and Brand Creative processes and rituals (i.e., how we get work done), and learning how to execute campaigns effectively
- Familiarizing yourself with Sprout’s product strategy and development lifecycle, our release/launch process, marketing campaign framework and more
- Learning and becoming comfortable with Sprout’s value propositions and personas, and starting to identify any opportunities to customize for industries
- Becoming familiar with the social media management industry, and understanding the competitive landscape
- Starting to plan and execute your first industry campaign—taking the lead from start to finish
- Partnering closely with fellow Product Marketers to understand our platform end-to-end
- Interacting day-to-day with internal teams including field and channel marketing, product management, marketing, revenue, creative and others to extract insights and spot opportunities
Within 6 months, you’ll be making a clear impact through:
- Continuing to develop strong cross-functional relationships to build insights and share opportunities from your point of view
- Having a strong understanding of customer needs and use cases that drive value for our customers in your dedicated verticals
- Creating a strong relationship with revenue and marketing partners in order to identify key opportunities for strategic campaigns
- Crafting unique product campaigns for your industries with the right product to fit the right audience
- Providing insights and intel to our product management teams around the unique needs of your industries to help influence roadmap strategies
Within 12 months, you’ll make this role your own by:
- Having a strong understanding of customer needs and use cases for your industries, and how our platform and integrations drive value for our customers
- Identifying opportunities to close competitive gaps for key industries, with both internal enablement and our product vision
- Conducting market and customer research that can be combined with existing voice-of-customer and competitive insights to inform product strategies
- Refining buyer personas, product messaging and positioning for your owned industries
- Being comfortable and proactive about working with the rest of the Product Marketing to push the creativity of our growth, adoption and go-to-market strategies
- Surprising us! Use your unique ideas and abilities to change our team and marketing efforts in beneficial ways that we haven’t even considered yet.
Of course, what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
Our Benefits Program
We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.
Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:
- Zone 1 (New York, California, Washington): $102,520.00(min), $128,200.00 (mid), $153,780.00 (max) USD annually
- Zone 2 (All other US states): $93,200.00(min), $116,500.00 (mid), $139,800.00 (max) USD annually
The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.
Base pay is only one element of an employee’s total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.
Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We’ll do all we can to ensure you’re set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social’s Affirmative Action Statement.
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