Senior Product Marketing Manager

Job description

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we’ve learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you’re ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

About the role

Appfire is looking for a Sr. Product Marketing Manager to define go-to-market strategies, positioning, messaging, and enablement materials that drive product adoption and revenue growth. You will report to the Director of Product Marketing and support one of the market’s leading SEI platforms.

You can choose to work remotely from anywhere in the United States. Please note that this role requires frequent global collaboration and some schedule flexibility may be required.

Your everyday tasks will include:

Market Analysis and Strategic Positioning

• Conduct ongoing market and competitive analyses to identify trends, opportunities, and threats in the SEI category.
• Develop and refine market segmentation models, ensuring our messaging and positioning reflect the unique requirements of each segment.
• Translate technical product features into compelling value propositions that resonate with engineering leaders, technical stakeholders, and C-level executives.

Go-to-Market Strategy and Planning

• Partner with product management to inform the product roadmap and ensure alignment with market demands and emerging customer needs.
• Define and execute integrated launch plans for new offerings or feature enhancements, including sales and marketing collateral, launch events, and internal training.
• Collaborate with demand generation teams to design targeted campaigns that drive pipeline growth and accelerate the adoption of SEI products.

Sales Enablement and Training

• Create and maintain up-to-date product marketing materials such as battle cards, solution briefs, interactive demos, and sales decks.
• Organize regular training sessions for internal teams, providing the necessary tools and knowledge to position the product effectively.
• Develop competitive intelligence resources that help GTM teams articulate key differentiators and counter common objections.

Customer Advocacy and Content Strategy

• Collaborate with key stakeholders and customers to gather success stories, testimonials, and use cases that illustrate product value and outcomes.
• Work closely with the Product Marketing Content team to create high-impact assets (e.g., blogs, webinars, white papers) that position our SEI product as industry-leading.
• Engage with customers and industry influencers to capture real-world feedback, refine messaging, and identify potential reference accounts.

Cross-Functional Leadership and Stakeholder Management

• Build relationships and align objectives with cross-functional teams (product management, engineering, demand generation, channel, and sales).
• Provide thought leadership on industry trends, product positioning, and go-to-market best practices.
• Serve as an internal spokesperson for the SEI product category, ensuring teams remain informed and cohesive.
• Collaborate with fellow PMMs to uncover and define high-impact, cross-portfolio use cases that position Appfire as essential to enterprise transformation initiatives—expanding our presence across industries, workflows, and Atlassian & Github solutions.

Other duties include:

Partnership and Ecosystem Development

• Support Channel and Channel Marketing teams in identifying and evaluating potential service partners that could enhance the SEI product ecosystem.
• Contribute to joint marketing activities with strategic partners, helping to craft co-branded messaging and programs.

Brand Building and Thought Leadership

• Participate in external speaking opportunities (e.g., conferences, webinars) to elevate the company’s thought leadership in software engineering intelligence.

Skills and experience you’ll need to succeed:

Education and Experience

• Bachelor’s degree in marketing, business, or a related field (advanced degree preferred).
• 7+ years of product marketing experience, with at least 3 years focusing on enterprise software or software engineering-related products.
• Not required, but strongly desired: direct experience with the SEI ecosystem

Technical and Market Expertise

• Strong understanding of software development and engineering practices, tools, and methodologies, specifically a deep understanding of source code repositories, Git workflows, and the software development lifecycle—including sprint planning, pull requests, and CI/CD—to ensure our messaging resonates with engineering leaders and aligns with real-world development practices.
• Demonstrated success in launching and scaling technical products in fast-paced, competitive markets.

Strategic and Analytical Skills

• Exceptional analytical abilities, with proven experience in market assessment, competitive analysis, and crafting compelling product narratives.
• Adept at using data to drive decisions, measure outcomes, and refine strategies.

Communication and Collaboration

• Excellent written and verbal communication skills, with the ability to distill complex technical concepts into clear business benefits.
• Proven track record of effectively collaborating with cross-functional teams, influencing without direct authority, and driving alignment.

Leadership and Growth Mindset

• Experience mentoring junior team members or cross-functional partners, demonstrating a strong commitment to professional growth and knowledge-sharing.
• Entrepreneurial mindset and eagerness to experiment and iterate in response to evolving market demands.
• Passion for staying ahead of industry trends, bringing innovative ideas to the table, and continuously improving the product marketing function.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity
• Mobile phone and Internet stipend
• 401(k) Matching Component

Skills development benefits

• Access to the Appfire University learning platform, a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility

PTO, health & well-being

• 10 paid holidays + Flexible PTO – no set number of days that you must take in a year
• 100% company-paid health insurance
• ⁵⁰⁄₅₀ split dental and vision insurance
• Flexible Spending Accounts

Volunteering

• 3 fully paid days each year to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program

#LI-Remote

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What’s our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
3. We build bridges and invest in our partners. Appfire’s success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.