Job description
Description
MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating unique technologies, and with your help, we aim to reach even higher.
We are looking for a proactive Publisher Acquisition Manager to continue affiliating publishers for the EMEA region (German market).
What You’ll Do:
Work with HODs, Account Management, and other corresponding teams
Deal with All types (with focus on Premium) of publishers to close on the possible partnership
Sell to Premium Publishers like T1, T2 and Editorial Publishers
Complete Daily Tasks assigned like Calling to potential publishers, conduct online as well as offline meetings, emails, HubSpot updation, inform internally on help required to close the deals and keep in touch with the closed partners to help and maintain the long term association
Achieve Monthly, Quarterly and Annual Targets
Perform as per the KPI assigned on a periodic basis
Use our product strengths and product specifics to create custom proposal of solutions to Clients and publishers
Use workable knowledge about strategies of Clients attraction and retention
Monitor market changes and proactively inform team leader on any business/competitor/partner news and all upcoming circumstances (e.g. global/regional demand/cpc drop) and other issues that can affect the publisher’s revenue (for example: government checking, publishers merge, social traffic decreasing because of new algorithms, emergence and market entry of the new competitors, etc.)
Develop and maintain close and effective relationships and networks with both existing and potential new clients in the region, as well as different types of AdTech related entities
Organize working process with Clients with aim to maximize our revenue and minimize losses for the company
Perform lead generation activities, ability to use various lead generation tools like Similar Web, Red Volcano, Alexa, Publicwww etc. Business awareness of creating the pipeline of priority websites for different client Tiers
Perform evaluation of priority ad placement, rates, formats of the ads considering website layout for all Tier types
Create necessary documents: presentations, financial and business proposals (approved by team leader), commercial offer letters, non-exclusive agreements on Revenue Share basis
Facilitate idea generation of new ad type and formats/features that can be interesting to the local Internet advertising market. Share interesting and new competitor formats.
Represent the company during important industry events. Target and attend conferences in order to sign new partners and/or to solidify existing relationships. Support other partnership activities as needed.
Requirements
Who you are:
5+ years of experience in publisher acquisition, and development
Ability to ideate and innovate the Publisher Acquisition strategies and adaptability as per market dynamics
Business development experience and a great network within the native and publisher industry
Knowledge of various monetization opportunities for the publishers, and revenue models, market understanding, competition mapping, Native Advertising Technology and its possibility and limitations
Experience with Native Players will be an added benefit
Experience with working with publishers, content websites, media groups, app developers, tech companies and networks from Germany. Good relationship with publishing market and strong network
Familiar with publishers’ strategy, business operations/model and their main challenges and ‘pains’. Strong understanding of revenue generation strategies/action plans from the technology partner/vendor side. Knowledge of the publishers ecosystem in the market of the respective GEO
Knowledge of dedicated approaches on how to work with clients from appropriate categories and traffic sources
Fluent English, Native German
Bachelor’s/Master’s degree.
Will be a plus:
Experience with AdTech/MarTech
Prior experience with any well-known native platform, Ad Serving platforms, Publisher alliance, Programmatic monetization
Knowledge and experience with Analytics platforms and tools.
MGID is an awesome place to work for those who share results-driven culture, passion for AdTech, innovation, and human focus. We set ambitious goals, approach challenges with enthusiasm, and value honesty, transparency, and empathy. We celebrate the diversity and the unique contributions of each individual. By embracing these values, we create a culture of excellence, creativity, and empathy. We proud to be an equal opportunity employer.
