Salesforce Marketing Cloud Administrator

Job description

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we’ve learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you’re ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

About the role

Appfire is looking for a Salesforce Marketing Cloud (SFMC) Administrator to join the Appfire Marketing Operations Team. If you are experienced with SFMC and have a passion for building compelling, multi-channel journeys to nurture and engage users throughout their lifecycle, we want to hear from you.

The SFMC Administrator will leverage their deep understanding of the capabilities and functionality of SFMC (ExactTarget) and Salesforce Sales Cloud (SFDC) to support the development of new initiatives, enhancements, operations, and production support for the platform to execute the company’s marketing strategies and campaigns to achieve its goals. This role will collaborate with the Marketing and Salesforce Sales Cloud Operations teams, as well as the Salesforce Product Owner and Salesforce developers, to continuously optimize SFMC’s usage and roadmap.

Your everyday tasks will include:

• Support the Marketing Operations team in building and executing email journeys and nurture strategies to communicate with Appfire prospects, customers, and partners
• Responsible for running and maintaining various SFMC and Salesforce Sales Cloud reports such as SFMC email results and Salesforce Sales Cloud campaign results
• Participate in testing website forms to ensure the forms work properly and the data makes it successfully to SFMC and Salesforce Sales Cloud
• Maintain SFMC Overview document and training materials for SFMC
• Conduct Marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud
• Own all relevant data extensions for email subscriber audiences and segmentation profiles, data hygiene, and ongoing monitoring of data feeds
• Continue the optimization and development of SFMC for Appfire, working with internal stakeholders and external partners to continuously improve and innovate our usage of the platform
• Work with business stakeholders to deploy all SFMC journeys, including emails and landing pages
• Owns overall naming taxonomy and campaign architecture instrumented in the platform
• Responsible for SFMC administrative setup such as: users, roles, permissions, sending domains, business units, integrations (API and FTP), data extensions, contact configuration, etc.
• Work with business stakeholders to design and deliver solutions in Email Studio, Journey Builder, Reporting, Mobile Studio, and Einstein AI as much as possible
• Work with the Salesforce Operations team to design and/or build integrations between SFMC, SFDC, Experience Cloud, and 3rd-party applications or data sources
• Collaborate with key stakeholders and then iteratively improve Appfire’s SFMC data models/architecture, and surfacing of performance metrics, including our technical documentation and internal processes

Skills and experience you’ll need to succeed:

• Ability to work with a team to design SFMC customer journeys, and associated data models
• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking, and Reporting
• Experience reading and writing the following programming languages in SFMC: SQL, AMPScript, JavaScript, HTML and CSS
• Deep understanding, experience, and ability to troubleshoot and resolve issues triggered by SFMC API and Automation in Email and Mobile Push Notifications
• Experience building, deploying, and testing responsive email campaigns including A/B testing
• Ability to interpret performance data and insights to make iterative optimizations

to campaigns and tactics

• Deep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud including in-depth experience with Salesforce Sales Cloud reporting
• Prior experience in Marketing roles
• Deep knowledge (certification preferred) in global privacy policies and data compliance standards like GDPR, CASL etc.

Added value skills are a plus but not required:

• Experience training non-technical users in SFMC
• Knowledge of CMS platforms
• Experience with Sigma, Google Analytics 4, and Google Looker
• Active in the Salesforce Trailblazer community
• Experience working in a multinational organization spanning time zones
• Detail-oriented and can operate independently on specific tasks and duties

Education / Certifications:

• Salesforce Marketing Cloud Engagement Developer certification (required)
• Salesforce Marketing Cloud Engagement Administrator certification (required)
• Salesforce Sales Cloud Administrator certification
• Bachelor’s Degree in Marketing

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.

Skills development benefits

• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

PTO, health & well-being

• 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
• 100% company-paid health insurance.
• ⁵⁰⁄₅₀ split dental and vision insurance.

Volunteering

• 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

Other

• Flexible Spending Accounts.
• Mobile phone and Internet stipend.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What’s our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
3. We build bridges and invest in our partners. Appfire’s success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.