Job description
As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.
Location: Remote OR San Jose/Santa Clara
We are looking for a talented content marketing professional to create dynamic, engaging content that showcases our B2B technology solutions. In this role, you will develop, execute, and refine a comprehensive content strategy designed to drive audience engagement and fuel business growth. The ideal candidate is an exceptional writer, communicator, and project manager who can craft impactful content tailored to the needs of our key technical audiences.
As the leader of our content strategy, you will oversee the development of webcasts, whitepapers, blogs, case studies, and analyst reports, ensuring they align seamlessly with marketing goals, messaging frameworks and lifecycle. The ideal candidate brings strong project management expertise, knowledge of AI-driven content creation tools, and a results-oriented, experimental mindset. This role requires versatility across various content formats, including short, mid, and long-form.
Responsibilities:
Content Marketing Strategy
- Develop and execute a comprehensive content strategy, aligned to business goals, driving engagement, lead generation, and conversion.
- Collaborate with product, sales, and marketing teams to create content that drives pipeline growth, while supporting both the developer and buyer journeys across the full lifecycle.
- Perform audits to assess content quality, market relevance, and identify gaps across target personas and stages of the sales funnel.
- Build a comprehensive calendar and roadmap to ensure the timely, strategic, and impactful delivery of content across all channels.
- Lead brainstorming sessions to craft engaging topics, ensuring cohesive messaging across various formats, such as SEO content, webcasts, whitepapers, case studies, analyst reports, blogs, etc.
- Create intuitive self-serve content hubs to seamlessly guide prospects through their buying journey.
Content Planning and Execution
- Develop comprehensive content briefs aligned to strategic objectives and ensure timely delivery of assets.
- Partner closely with Product Marketing, Integrated Campaigns, Design, Digital and external collaborators to create compelling content and promotional copy.
- Uphold brand consistency across all platforms and channels, ensuring adherence to messaging, voice, and branding guidelines.
- Efficiently manage and optimize the content library to ensure seamless organization, easy accessibility, and scalable growth.
- Collaborate with the SEO team to uncover opportunities for content creation or updates. Work collaboratively to ensure content is optimized for SEO and structured for generative AI discovery.
- Work with external partners, including agencies and freelancers, to expand and enhance content production capabilities.
Leverage Cutting Edge Tech
- Utilize AI-powered tools to create draft content, customize messaging for specific personas or industries, and accelerate the localization process.
- Serve as the SME in AI-assisted content creation, spearhead the exploration of new use cases, and develop documentation of best practices.
- Utilize cutting-edge technology to enhance this function and enable scalable one-to-many interactions, while also empowering our sellers to unlock its full potential.
Performance Measurement & Optimization
- Track content performance across all channels and analyze key metrics to guide strategic adjustments and drive improvements.
- Leverage data to test, refine, and perfect short-form copy, driving both engagement and conversions.
Requirements:
Qualifications:
- 7+ years of experience in content management/strategy, ideally in B2B technology or SaaS
- Bachelor’s degree in marketing, communications, or related field
Skills & Expertise:
- Deep understanding of B2B marketing strategies, with an emphasis on technical audiences (developers, devops, architects, ITDMs).
- Proficient in content SEO and analytics tools (Google Analytics, SEMrush, etc.)
- Strong writing and editing skills; experience crafting content for email, paid ads, social, and events
- Experience leveraging AI tools for content creation
- Always-learning mindset with curiosity and eagerness to understand our technology and its ever-evolving benefits
- Ability to work cross-functionally with marketing, sales, and product teams.
- Deadline driven and results-oriented
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Base Pay Range
$142,000—$166,000 USD
Why Couchbase?
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
- And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Learn more about Couchbase:
News and Press Releases
Couchbase Capella
Couchbase Blog
Investors
Disclaimer:
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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