Job description
Job Description
We’re looking for a strategic, data-driven Senior Customer Acquisition Manager to lead performance marketing across our paid digital channels. This is a high-impact, hands-on role where you’ll blend strategy, analytics, and execution to deliver meaningful growth for one of the UK’s leading investment platforms.
You’ll thrive here if you enjoy solving complex marketing challenges in a regulated environment, and are motivated by measurable results, continuous learning, and making a tangible impact on a fast-growing FTSE 250 brand.
What does the job involve?:
You’ll lead on driving new customer acquisition for AJ Bell’s core products, including ISA, SIPP and General Investment Accounts, by managing high-performing campaigns across paid search, affiliates, paid social and display.
Your key responsibilities will include:
- Lead end-to-end acquisition strategy across paid digital channels (PPC, affiliates, paid social, display), balancing efficiency with long-term growth.
- Own and optimise multi-million-pound media budgets, ensuring robust cost control and ROI maximisation.
- Manage key agency relationships (media, affiliates, creative) — setting direction, driving performance, and fostering a culture of testing and innovation.
- Collaborate cross-functionally with brand, data, and product teams to deliver a consistent and seamless customer journey.
- Leverage insights from econometrics (MMM), multi-touch attribution (MTA), and platform data to refine performance and inform spend allocation.
- Ensure regulatory excellence by following internal QA processes to ensure flawless execution.
- Partner with Compliance and Legal to meet all FCA and ASA requirements, including consumer duty standards.
- Mentor and develop junior team members, while contributing to broader customer growth initiatives across the business.
What you’ll bring:
- 7+ years’ experience in digital or growth marketing, ideally in a regulated environment.
- Proven track record managing performance across PPC, paid social, display, and particularly strong affiliate marketing experience.
- Deep understanding of affiliate networks, tracking platforms, compliance considerations, and commercial models (CPA, CPL, ROI).
- Experience of AI-powered campaigns like Performance Max and Meta Advantage+.
- Confident working with data — from Google Analytics to MMM and MTA — to inform decisions and improve results.
- Experienced in managing external agencies, building accountability, and driving measurable outcomes.
- Familiarity with SEO and its role in holistic acquisition strategies.
- Strong cross-functional communicator and project manager.
- Comfortable working closely with Compliance and navigating FCA regulatory frameworks.
- Team player with line management experience and a collaborative mindset.
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 620,000 customers using our award-winning platform propositions to manage assets totalling more than £96.1 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK’s ‘Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work®.
In return for your hard work you will be entitled to:
- Starting salary of up to £70,000 - £75,000 per annum.
- Starting holiday entitlement of 27 days, increasing up to 31 days with length of service
- Holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 8%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) Scheme
- Health Cash Plan – provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Loans for travel season tickets
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Professional qualification support
- Talent management programmes
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Casual dress code
- Access to a range of benefits from our sponsorship deals
Hybrid working
At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That’s why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
If you like the sound of the above, or just want to know more about the company and the role, we’d love to speak to you.
