Job description
Company Description
When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.
Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.
Job Description
Renaissance is seeking a dynamic and experienced Senior Director of Digital Marketing to lead the development and execution of comprehensive digital strategies across our U.S. and global portfolio. This senior leadership role is instrumental in driving brand awareness, customer engagement, and revenue growth through innovative and inclusive digital marketing practices tailored for diverse global audiences.
Key Responsibilities
- Partner with the Marketing Leadership and Product Marketing teams to develop and implement integrated digital marketing strategies for U.S. and international markets, including newly acquired brands.
- Lead the digital marketing roadmap and oversee cross-channel campaigns spanning paid media, SEO, content marketing, and website initiatives.
- Manage digital marketing budgets effectively, ensuring strong ROI and long-term impact.
- Collaborate with external partners and agencies supporting website management, content development, and performance marketing.
- Design scalable marketing processes that encourage innovation and adaptability.
- Hire, lead, and support high-performing digital marketing team members, fostering a culture of collaboration, growth, and inclusivity.
- Work closely with U.S. and global stakeholders to maintain brand consistency across all digital channels.
- Optimize website performance, user experience (UX), and conversion rates through data-informed improvements.
- Partner with analytics teams to translate marketing data into actionable insights.
- Coordinate digital activities related to acquisitions and system integrations.
- Collaborate across functions to understand digital needs, identify resources, and manage the implementation of web services.
- Develop and execute strategies to grow subscriber engagement and website traffic.
Qualifications
Required Qualifications
Education:
A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not required. Equivalent professional experience is also valued.
Experience:
- 7–10 years of progressive experience in digital marketing, including 3–5 years in a leadership role with global responsibilities
- Experience designing and delivering integrated marketing campaigns
- Demonstrated success developing digital marketing strategies for both B2B and B2C audiences, across global markets
- Strong understanding of digital analytics tools and marketing technologies
- Ability to interpret data and translate insights into strategic decisions
- Experience managing digital channels, website development, and design teams
- Proven experience with Search Engine Optimization (SEO) and paid digital media in global contexts
- Comfortable collaborating with cross-functional teams and managing vendor relationships
- Experience aligning marketing strategies with broader organizational goals
Skills:
- Excellent communication, presentation, and interpersonal skills, with sensitivity to working across cultures and time zones
- Deep knowledge of website development processes—from initial concept to launch
- Familiarity with web technologies including servers, caching, and backend development (e.g., PHP, databases)
- Proficiency in Adobe Creative Cloud, Content Management Systems (such as WordPress), and understanding of W3C Web standards
- Working knowledge of HTML, CSS, JavaScript, cross-browser/platform compatibility, firewalls, and mySQL
- Strong project management skills with the ability to balance multiple priorities and stakeholder needs
- Understanding of digital accessibility guidelines (e.g., WCAG, ADA, Section 508)
- Proficient with digital analytics platforms (e.g., GA4), SEO best practices, and paid advertising channels
Additional Information
All your information will be kept confidential according to EEO guidelines.
Salary Range: $145,800-$180,400. This range is based on national market data and may vary by experience and location.
Benefits for eligible employees include:
- World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth
- Health Savings and Flexible Spending Accounts
- 401(k) and Roth 401(k) with company match
- Paid Vacation and Sick Time Off
- 12 Paid Holidays
- Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
- Tuition Reimbursement
- Life & Disability Insurance
- Well-being and Employee Assistance Programs
Frequently cited statistics show that some women, underrepresented individuals, protected veterans and individuals with disabilities may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need for the future!
EQUAL OPPORTUNITY EMPLOYER
Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.
REASONABLE ACCOMMODATIONS
Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.
EMPLOYMENT AUTHORIZATION
Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
For information about Renaissance, visit: https://www.renaissance.com/
