Senior Director of Marketing

Job description

PublicSquare Company Values

1. We are united in our commitment to freedom and truth - that’s what makes us Americans.
2. We will always protect the family unit and celebrate the sanctity of every life.
3. We believe small business and the communities who support them are the backbone of our economy.
4. We believe in the greatness of this Nation and will always fight to defend it.
5. Our Constitution is non-negotiable - government isn’t the source of our rights, so it can’t take them away.

This is a full-time W2 position.

PublicSquare is America’s leading commerce and payments ecosystem that serves customers and businesses that value life, family, and freedom. PublicSquare operates under three segments: Marketplace, Financial Technology, and Brands. The primary mission of the Marketplace segment is to help consumers “shop their values” and put purpose behind their purchases. PublicSquare leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly-owned quality financial products and brands. PublicSquare’s Financial Technology segment includes Credova, a consumer financing and payments company. PublicSquare’s Brands segment consists of D2C companies, like EveryLife, a premium life-affirming baby products company.

Join Us at the Forefront of Marketplace Revolution

At PublicSquare, we’re not just building a marketplace; we’re cultivating a community where American families and small businesses can flourish. As the Sr. Director of Marketing for our Marketplace division, you’ll play a pivotal role in this transformative mission. With a foundation in results and a focus on measurable progress, you’ll guide the brand into a future at the center of community commerce and the repatriation of American manufacturing.

Your Mission

Foster Connections, Cultivate Growth: Armed with a profound understanding of our customers and the brand, you’ll make PublicSquare a household name, telling the stories of our shoppers and small businesses, engaging them in the process of discovery and content creation. Your vision will inspire the entire community, striving for a harmonious balance that enhances value for buyers and sellers alike.

Lead with Insight, Act with Purpose: Your approach will blend deep customer insights with a steadfast commitment to results. This unique blend of wisdom and action will empower your team, fostering an environment where creative thinking leads to market capturing moments.

Responsibilities:

• Community Outreach: Craft marketing strategies that align the growth of buyers and businesses within our marketplace through owned, earned and paid channels.
• Informed Execution: Employ measurement tools for swift, insight-driven decisions that foster team cohesion.
• Creative Guidance: Oversee content creation across platforms, providing high-context editorial direction to ensure a unified brand presentation that resonates with our audience.
• Team Leadership: Cultivate a culture rooted in growth and accountability, driving clarity of purpose and outcomes to empower autonomy.
• Hands-on Attention: Role up your sleeves to help the team execute on priorities, whether talking to customers or tuning a campaign.
• Group Objectives: Set and refine team goals that increase traffic, repeat purchases, and retention.
• Talent Development: Equip team members with the necessary best practices and constructive feedback, fostering independence and maximizing impact.
• Resource Allocation: Balance utilization of internal talent and external partners, directing third parties in support of photography, videography, and direct response.
• Strategic Relationships: Forge productive relationships across divisions, creating strategies that reflect our mission and shared goals.
• Market Adaptation: Track market trends and competitors. Guide the use of AI and other emerging tech to scale content creation and personalization.

Qualifications:

• A Passionate Participant: you were invested in living a healthier, more local lifestyle before it was popular. You shop American artisans and clean alternatives because you care about quality and where your dollars go. You celebrate life, family, and the protection of freedoms that make this country great.
• A Seasoned Marketer: With at least 10 years of experience in digital marketing and a proven track record in eCommerce growth, you bring deep expertise and a history of success.
• A Diverse Skillset: Your leadership experience spans 5+ years across marketing disciplines with an emphasis on affiliates, community building, and storytelling.
• A Strategic Thinker: Comfortable with business modeling and data-driven decision-making, you excel in setting goals and navigating the complexities of a dynamic marketplace.
• A Master Communicator: Your strength in writing and communication ensures brand consistency across channels, enabling clear, strategic conversations inside and outside the team.
• Tools of the Trade: Familiarity with tools like GA, Customer.io, Sprout, and Figma enrich your ability to deliver high impact marketing.

Ready to Shape the Future?

If you’re driven to serve American families and small businesses; if you’re inspired by the opportunity to transform shopping through community; if your creativity flows from customer empathy, insight, and a relentless focus on results, we invite you to apply.

What we offer:

• Insurance: The company covers 100% of the premiums for Medical, Dental, Vision, and Life Insurance, with some plans including an HSA with a company contribution.
• Retirement Planning: 401(k) with a 100% employer match up to 4%.
• Work-Life Harmony: Generous Paid Time Off and Paid Holidays.
• Make More Babies: Paid Parental Leave and a $5,000 Baby Bonus when you grow your family.
• Savings: Discounts on our brands.
• Recognition: Rewards and recognition bonuses.
• Free Speech: Ability to respectfully express your views, even on sensitive topics.
• More to Come!