Job description
About Juniper Square
Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you.
Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have a physical offices in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.
About your role
We’re seeking a strategic and revenue-minded Senior Director of Growth Marketing to own and scale our top-of-funnel marketing engine in tight partnership with our Sales organization. This role is ideal for someone who thrives in enterprise B2B sales environments, understands how to market to multiple personas across long, complex buying journeys, and is deeply motivated by pipeline and deal creation.
You’ll lead a high-performing team, including direct oversight of the SDR (Sales Development Representative) organization, and partner closely with Sales, Product Marketing, Corporate Marketing, and Revenue Operations to drive business growth. Private markets experience is highly preferred. This is not just a marketing leadership role—it’s a frontline partner to Sales with a mandate to build pipeline and accelerate deals.
What you’ll do
Growth Strategy & Execution
Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across SMB, mid-market, and enterprise segments—with a special focus on enterprise personas and complex sales cycles.
Design and execute multi-channel campaigns that are persona-specific and aligned to stages of the sales journey, with tactics including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication.
Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion.
Drive international demand generation efforts in support of our global expansion.
Team Leadership & Cross-Functional Collaboration
Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization as a key pipeline-driving channel.
Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing.
Partner with Revenue Operations to rethink funnel architecture, reporting, attribution, and MQL/SQL definitions for better Sales-Marketing integration.
Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals.
Performance Marketing & SEO/SEM
Oversee paid channel strategy (e.g., Google Ads, LinkedIn, retargeting) and SEO efforts with an eye toward enterprise buyer engagement and lead quality—not just volume.
Optimize budget across channels with a focus on efficiency and revenue impact, not just technical execution.
Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences.
ABM & Segment-Specific Campaigns
Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts, in close collaboration with Sales and Customer Success.
Leverage personalization, buyer intent data, and tailored content to move deals faster through the funnel.
Thought Leadership & Brand Activation
Work with Content Marketing and Communications to activate high-impact assets—like thought leadership, customer stories, and analyst wins—to drive qualified demand.
Ensure content is tightly aligned to pipeline goals and actively used across digital and partner channels.
Qualifications
10+ years in B2B marketing, with 7+ years in a demand generation or growth leadership role, ideally in enterprise SaaS or technology.
Demonstrated success partnering with Sales to build pipeline and execute co-owned GTM strategies.
Proven ability to lead SDR or BDR teams and to integrate their efforts into broader marketing programs.
Deep understanding of enterprise sales journeys and experience designing marketing strategies across stages and personas.
Bonus: Experience in private markets, commercial real estate, or financial services.
Analytical and goal-driven, with a track record of setting and achieving aggressive pipeline and revenue targets.
Comfortable navigating resource constraints and turning constraints into creativity.
Familiar with marketing and sales tech stacks including Marketo, Salesforce, Gong, Demandbase, Looker, etc.
Compensation
Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. The U.S. base salary range for this role is $200,000 - $225,000. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.
Benefits include:
Health, dental, and vision care for you and your family
Life insurance
Mental wellness coverage
Fertility and growing family support
Flex Time Off in addition to company paid holidays
Paid family leave, medical leave, and bereavement leave policies
Retirement saving plans
Allowance to customize your work and technology setup at home
Annual professional development stipend
Your recruiter can provide additional details about compensation and benefits.
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