Job description
Join Vonage and help us innovate cloud communications for businesses worldwide!
Why this role matters:
The Senior Director of Marketing Science is responsible for developing enterprise-wide measurement frameworks focused on both short- and long-term revenue impacts, and leading the creation of predictive models and actionable insights that maximize marketing ROI. The Sr. Director oversees incrementality testing, attribution modeling, and marketing mix modeling to optimize spend allocation and enhance marketing effectiveness. By identifying lead flow challenges and opportunities across geographies, verticals, and segments, this role provides critical analyses that shape broader sales and marketing strategies. Leading and mentoring a high-performance team the Sr. Director champions a data-driven culture essential to sustained marketing success and revenue growth.
Your key responsibilities:
- Build and lead a new marketing science function, responsible for data to fuel marketing performance and business growth
- Develop marketing wide measurement frameworks for marketing performance measurement, heavily focused on short- and long-term revenue impacts
- Drive predictive models and reactive insights to enable timely and data informed actions that maximize marketing ROI
- Lead incrementality testing, attribution modeling, and marketing mix modeling, to inform spend allocation and performance optimization
- Surface lead flow issues and opportunities, across geographies, verticals, and segments
- Provide analyses on broader sales and marketing metrics to inform marketing strategy
- Build and lead a high-performance team of marketing scientists
What you’ll bring:
Required:
- 8-12 years of proven marketing analytics leadership, ideally in marketing science
- Advanced grasp of statistical methods, predictive modeling, and scenario planning
- Deep understanding of B2B software funnel metrics and dynamics
- Strong proficiency in working with data warehouses with high degree of comfort writing SQL and building analytics
What we consider a plus:
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong communication skills with the ability to present complex information to non-technical stakeholders.
- Ability to work collaboratively in a fast-paced, dynamic environment.
Where you will work:
This position offers a hybrid work arrangement based out of our Holmdel office, with the flexibility to work remotely. We are also open to considering fully remote candidates located within the United States.
Sponsorship is not available. Legal authorization to work in the USA is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening. #LI-HB
There’s no perfect candidate. You don’t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you’re passionate about what you could achieve at Vonage, we’d love to hear from you.
Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
