Job description
About our Company:
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.
With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.
Our vision: To build the first full-stack financial services hub for the world’s immigrant population. 🚀
Who you are:
You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary:
The ideal candidate will be someone who is analytical and has strategy development skills, someone with marketing and partnership development experience.
- You are entrepreneurial and a self starter
- You take risks and are not afraid to try something new
- You are tenacious and find a way to win
- You are results oriented and data-drive
- You are quick to adapt to a new cultural environment and comfortable immersing yourself
- You are bias to action, critical in your thinking and independent
- You are persuasive and communicate clearly to do so
- Ambitious targets don’t scare you!
- Are wIlling to travel and work some weekends
Responsiblities:
1. User Acquisition:
- Build go to market and accelerated growth strategies for the US market.
- Develop and execute comprehensive national marketing strategies tailored to assigned markets
- Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
- Develop and assign growth targets to team members
2. Management
- Develop job description and spearheads recruitment for staff to carry out marketing strategy
- Liaise with HR to support recruiting, interviewing and providing assessment materials
- Set KPIs and staff development targets and apply performance reviews
- Organize and assign growth KPIs to managed staff
- Instill a culture of creativity, data driven decision making and results oriented work ethic
- Market Research and Insights:
- Utilize user and transaction details to assess growth
- Constantly analyze data to measure impact of marketing activities
- Leverage data to determine marketing budget investment decisions
- Propose and manage quarterly marketing budget
- Prepare and present market performance reports
5. Product management:
- Work closely with product team to ensure performance of product is optimal
- Prioritize product and market fit
- Ensure an efficient feedback loop between users and product
Requirements:
- At least 2 years of work experience, working in fast-paced environments in the capacity where you have honed in your analytical and strategy development skills.
- Experience carrying out multi-prolonged marketing rollouts that includes ground and community marketing, influencer marketing and CRM.
- You will be successful if you are entrepreneurial, ambitious, have a good work ethic and you are used to working against targets.
- Good analytical skills
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically to solve problems and drive growth.
- Self-motivated, proactive, and able to work independently in a remote setting.
- Have previous experience conducting marketing to African diasporas
- Fluent in a second language is a plus.
- Location- Houston, Texas.
