Senior GTM Enablement Lead

💰 $139k-$161k
🇺🇸 United States - Remote
🏢 Business🟣 Senior

Job description

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What’s the opportunity?

We’re looking for a strategic and hands-on Senior Sales Enablement Manager to own the global enablement strategy for XDRs (SDRs & BDRs). Based in Chicago, you’ll report to the Senior Director of GTM Enablement and partner directly with our Director of Sales Development as a member of their leadership team.

This role is highly visible and critical to our success. You’ll shape how our sales development teams operate worldwide, ensuring XDRs across North America, LATAM, EMEA, and APAC have the training, coaching, and programs they need to generate pipeline, develop their skills, and scale a world-class function.

What will I be doing?

  • Owning the global enablement strategy for SDR and BDR teams, aligning programs with company goals and regional needs.
  • Partnering with the Director of Sales Development as part of their leadership team to influence priorities and drive performance.
  • Designing and delivering onboarding and continuous training that accelerates ramp and improves prospecting, discovery, qualification, and handoff skills.
  • Providing coaching and guidance to SDR/BDR managers and reps, building stronger capabilities in objection handling, outreach quality, and pipeline creation.
  • Developing new programs and playbooks to improve XDR productivity, consistency, and effectiveness.
  • Leading the enablement content strategy, ensuring XDRs have the right messaging, talk tracks, and collateral at their fingertips.
  • Adapting global programs for different regions (North America, LATAM, EMEA, APAC) while maintaining consistency in core strategy and messaging.
  • Measuring program impact, tracking adoption and performance, and continuously refining based on data and feedback.
  • Collaborating across sales leadership, marketing, product, and operations to integrate XDR enablement into the broader GTM motion.

What skills do I need?

  • 7+ years of experience in sales enablement, sales development leadership, or related roles, with a strong focus on SDR/BDR/XDR organizations.
  • Proven experience coaching managers and reps, with a track record of improving skills and driving performance outcomes.
  • Deep understanding of sales development motions, including prospecting, pipeline creation, and SDR-to-AE handoff best practices.
  • Ability to build global strategies and scale them effectively across multiple regions.
  • Strong communication, facilitation, and presentation skills, with executive presence to influence at senior levels.
  • Proven ability to work cross-functionally and deliver measurable business impact.
  • Familiarity with CRM systems (e.g., Salesforce) and sales enablement tools/platforms.

Bonus skills & attributes

  • Experience working across multiple regions and adapting programs to different markets.
  • Background in frontline sales or sales development, with direct knowledge of SDR/BDR day-to-day challenges.
  • Strong program management skills, balancing strategic planning with operational execution.
  • Data-driven mindset, with the ability to analyze performance trends and translate them into actionable enablement initiatives.
  • Passion for developing talent and shaping the career paths of early-stage sales professionals.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the Greater Chicago Area is $139,028 - $161,573. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Is this role not quite what you’re looking for? Join our Talent Community to stay connected with us.

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