Job description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Founded in 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
The Difference You Will Make:
The Senior Integrated Marketing Lead, Homes will report to the Director of Global Integrated Marketing for Homes. They will partner to develop and execute marketing programs across paid, owned, and earned channels that ignite brand love for Airbnb and grow the global community of guests traveling on Airbnb.
This person will work cross-functionally alongside Creative, Media, Product, International, Growth, Comms, Policy, Insights, Analytics, and Finance teams to deliver world class creative that breaks through in culture and drives critical business outcomes.
A Typical Day:
- Develop the global integrated marketing strategy for the Homes line of business, with emphasis on driving growth at every stage of the funnel.
- Be a champion of consumer insights and business data to inform both Marketing strategy and campaign optimization.
- Partner with the Airbnb creative team on end to end global campaign development, from briefing through campaign execution and reporting.
- Manage media agencies and platform partners to ensure our messaging is always showing up at the right time, in the right place, for the right people.
- Partner with internal stakeholders to develop localized programs designed to nurture the Airbnb brand reputation around the world.
- Collaborate across functions to define an integrated roadmap, budgeting, and measurement plans.
- Be the relentless advocate for a consumer first approach, partnering closely with international teams to develop global marketing that is locally nuanced and relevant.
- Regularly engage with and influence executive stakeholders to drive alignment on marketing plans.
Your expertise:
- 12+ years in a marketing role, preferably with experience at a global consumer brand and/or fast paced technology company
- Integrated marketing expertise leading global and local campaigns across paid, owned and earned channels to drive business growth and brand preference
- Equal parts creative and analytical thinker, with proven ability to champion world class creative that delivers results
- Adept at an Insights and data driven approach to inform marketing strategy, program development, and campaign optimization
- Solid understanding of key business and consumer levers that unlock growth, along with expertise measuring marketing ROI
- Experience managing external media agencies alongside large, multinational, cross functional teams internally
- Outstanding communication and presentation skills with ability to articulate a vision, strategy and idea clearly and succinctly
- Adept and executive stakeholder management and influence to drive outcomes
- Ability to thrive in a fast-paced startup environment, operating at both highly strategic and tactical execution focused altitudes, simultaneously
- Creative taste, appreciation for design and a passion for Airbnb
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
How We’ll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range
$196,000—$245,000 USD
