Job description
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Senior Manager Scaled Growth & Corporate Marketing, Digital Channels, America
Why We Have This Role
At Qualtrics, we are seeking a Senior Manager to lead across Digital for our Scaled Growth & Corporate Marketing team in the Americas Field Marketing and Growth team. This critical role will lead the development and execution of digital demand generation strategies for our region, driving alignment with core Global Marketing initiatives. You will work closely with cross-functional teams to implement innovative digital tactics and drive scaled pipeline growth for our Enterprise & Corporate business. While sharing responsibility with the Scaled Growth & Corporate Marketing team of our Corporate Marketing pipeline targets and serving as a subject matter expert in digital marketing within the Americas Field Marketing and Demand Generation organization.
How You Will Find Success
- Demonstrate initiative in identifying opportunities for digital demand generation and engage with cross-functional teams to drive alignment with broader marketing initiatives.
- Utilize analytics to inform strategies, optimize campaigns, and track performance against pipeline growth and marketing effectiveness.
- Build strong relationships and communicate effectively with diverse stakeholders to ensure collaboration and alignment on marketing strategies.
- Leverage knowledge in digital marketing tactics such as SEO, paid media, and content marketing to develop innovative strategies that drive scalable pipeline growth.
- Understand and manage pipeline metrics, ensuring marketing initiatives effectively convert to opportunities and help achieve corporate targets.
How You’ll Grow
- Strategic Marketing Leadership: Enhance your strategic capabilities by leading cross-functional campaigns that drive demand and ensure alignment with global initiatives across Qualtrics’ biggest market.
- Advanced Digital Proficiency: Gain further expertise in innovative digital marketing strategies, including SEO, Paid Media, content syndication, content marketing.
- Analytics and Performance Measurement: Strengthen your analytical skills to assess and optimize the impact of digital campaigns on pipeline and revenue, using KPIs as guiding metrics.
- Cross-Functional Collaboration: Develop robust relationship management skills while working closely with various teams to nurture integrated marketing tactics.
- Partnership with Sales organization: You’ll be able to build and nurture critical relationships across our Sales organization broadening your understanding and leadership across GTM strategies
Things You’ll Do
- Identify and execute digital strategies to drive scaled demand generation aligned with core Global Marketing initiatives.
- Collaborate with the Integrated Marketing Management (IMM) and Digital teams to understand Global campaign plans and define additional regional digital tactics to enhance effectiveness.
- Serve as the Digital strategy and plan subject matter expert across the Americas Field Marketing and Demand Generation team, providing guidance on best practices and innovative tactics.
- Partner with the Scaled Growth and Corporate Marketing team to develop and deliver on pipeline targets for the Corporate business, ensuring that marketing initiatives are effectively translating into opportunities.
- Work closely with the Scaled Growth team to identify and implement additional campaign strategies necessary to support achieving corporate pipeline targets, leveraging insights from previous campaigns.
- Performance Tracking and Optimization:
- Monitor and report on the effectiveness of outbound programs, measuring key metrics such as engagement rates, pipeline contribution, and conversion rates.
- Regularly review and optimize content and messaging to maximize performance and drive demand.
What We Are Looking For on Your CV
- A minimum of 8-10 years of hands-on experience in B2B digital marketing or demand generation, with a strong focus on digital channels.
- Proven track record of developing and executing successful digital marketing campaigns, specifically regarding pipeline and revenue management.
- Strong project management skills with experience in coordinating cross-functional teams and initiatives.
- Proficient in leveraging data analytics to inform marketing strategies and optimize performance.
Preferred Qualifications
- Degree in Marketing, Business, or a related field.
- Familiarity with digital marketing tools and technologies, including marketing automation (e.g., Marketo), CRM platforms (e.g., Salesforce), and analytics solutions.
- Excellent copywriting skills for creating engaging digital content across various formats.
What You Should Know About This Team
- We are an ambitious and dynamic marketing team, passionate about driving demand and making a significant impact within the organization.
- Our small but agile team thrives on challenges, viewing them as opportunities for innovation and growth. Data-driven decision-making is at the core of our strategies, yet we are equally committed to exploring new ideas and pushing the boundaries of what’s possible in digital marketing.
- We advocate for change and are dedicated to driving improvement to maintain our leadership position in the industry.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Remote Annual Pay Transparency Range
$164,500—$274,500 USD
