Job description
POS-19387
As a Senior Manager of Marketing for France, you will lead our regional marketing team in France. Being part of the EMEA Marketing team, your primary responsibility will be to implement the EMEA go-to-market strategy in the region, ensuring strategic alignment and local adaptation of GTM motions in France.
A key component of this role is collaborating with both the EMEA team and Central marketing teams to ensure cohesive strategy execution while pioneering innovative AI applications in our marketing approach. Reporting to the Senior Director of EMEA Marketing, you will also work closely with local sales and customer success teams to integrate AI-driven insights into customer engagement strategies.
You will spearhead hands-on execution of marketing initiatives that drive revenue in France while tailoring central programs for regional effectiveness and identifying opportunities to implement cutting-edge AI solutions that elevate our marketing capabilities.
Responsibilities:
- Lead a team of marketers focused on executing EMEA GTM strategies adapted for the French market.
- Develop and launch multi-channel campaigns highlighting core HubSpot themes, creating visibility, demand, and enhancing consideration with upmarket decision-makers through data-driven, AI-enhanced targeting and personalization.
- Manage and optimize revenue generation activities to develop a playbook that balances central directives with local market nuances.
- Develop and execute on field marketing tactics in close collaboration with regional sales and CS teams to drive opportunities within our existing customer base.
- Execute precise sales enablement strategies supporting growth into upmarket segments, aligned with regional market conditions.
- Actively collaborate with EMEA and Central marketing teams to adapt and localize central marketing strategies to French market needs and develop native campaigns, enhancing revenue goals.
Qualifications:
- Verbal and written fluency in both English and French
- Proven experience in leading marketing teams and executing revenue-generating programs in collaboration with regional sales leaders, particularly within the French market.
- Demonstrated ability to integrate AI applications into marketing strategies, with understanding of how these technologies can transform customer acquisition, engagement, and retention.
- Skilled in translating EMEA-focused GTM strategies into impactful, localized marketing campaigns that drive demand, pipeline, and revenue for the French market.
- Ability to engage effectively with sales teams while strategically implementing an English global brand within a regional framework.
- Exceptional storytelling skills for simplifying complex marketing programs for the French market.
- Experience in building strong partnerships with other brands in France.
- Proficiency in working with sales teams on SLA-driven models.
- Proven success in leading teams and coordinating multiple stakeholders across cross-functional programs to achieve outstanding results.
- Extensive experience in executing high-impact regional campaigns.
- Solid B2B marketing background with recognized thought leadership, capable of influencing both internal and external audiences.
- We welcome diverse perspectives and encourage applicants to apply even if their experiences don’t perfectly align with every requirement.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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